Global Media

3 giorni fa

Lombardia, Italia Generali Tempo pieno

Generali is seeking a Media & Brand Strategy Lead in Italy to drive visibility and impact of the Generali brand. You will own the Group's full-funnel paid media strategy across brand and performance goals, lead the global media agency relationship, and guide markets on strategy and optimization.

The role emphasizes data-driven decision making, AI-enabled insights, and collaboration across Creative, CX, Digital, and Procurement teams. Fluency in English is required.