MEDIA STRATEGIST – Grow into Retail Media

2 giorni fa
EmiliaRomagna, Emilia-Romagna, Italia Delonghi Tempo pieno
h3Overview /h3pIn this hands-on role, you will drive European retail media campaigns for a global advertiser, acting as the engine behind wining the digital shelf and ROI. You’ll bridge performance marketing with commercial sales, collaborating with top retailers to craft tailored plans and optimize spend. You’ll learn Retail Media in depth, shaping the roadmap with the Head of Paid Media and influencing digital transformation. This is a data-driven, cross-functional position with measurable impact. /ph3Retribuzione / Benefits /h3ulliWellbeing initiatives /liliFlexible work hours /liliRemote work options /liliHealth insurance /liliCompany restaurant /liliDiscounts and partnerships /li /ulh3Responsabilità /h3ulliEnd-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video) /liliDevelop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos, Unieuro /liliBudget management to hit ROAS and market share targets /liliDaily performance monitoring and A/B testing of bids, keywords, and creatives /liliTranslate data into actionable insights; provide weekly/monthly performance deep-dives and summaries /liliServe as technical point of contact for local trade marketing teams and external retail media networks/aggregators /li /ulh3Requisiti fondamentali /h3ulli4+ years of experience in Paid Media campaigns /liliStrong analytical mindset /liliAdvanced knowledge of Excel/Google Sheets, Looker /liliFull professional fluency in English (other languages a plus) /liliProven track record of managing high-budget campaigns /li /ululliStakeholder collaboration /liliAnalytical thinking /liliProactivity and learning mindset /liliExcel/Google Sheets /liliLooker /liliExperience with retail media platforms (Sponsored Products, Display, Video) /li /ul #J-18808-Ljbffr

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