Senior Creative Producer

h3About Us /h3 pRuby Labs is a leading tech company that creates and operates innovative consumer products.

We offer
a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: /p h3About Us /h3 pRuby Labs is a leading tech company that creates and operates innovative consumer products.

We offer
a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: /p h3About The Role /h3 pWe are looking for a highly systematic Senior Creative Producer to own the ad creative engine for one of our core D2C subscription products in the consumer AI category. You will be fully responsible for the full concept-to-performance loop, generating the angles, driving production volume, running structured tests, performing competitor research, and turning creative-level data into the next round of winning concepts. /p pThis is a high-impact role. Your ad creatives will be the primary performance lever: your work moves CTR, CVR, CPA, and ROAS directly, and you are accountable for those numbers alongside the User Acquisition team. The bar is high and so is the upside; performance here is directly and significantly rewarded. /p h3Key Responsibilities /h3 ul liCreative Strategy Concepting /li liOwn the creative angle strategy: Define which hooks, pains, and value propositions get tested next /li liDevelop creative concepts: demo-led ads, UGC-style video, statics, and AI-generated formats /li liTranslate product features and capabilities into concrete, scroll-stopping propositions for target audiences /li liBuild and maintain a documented library of proven angles, hooks, and creative patterns /li /ul h3Production Testing Velocity /h3 ul liOwn the creative pipeline across ad networks (Google, YouTube, Meta, Snapchat, TikTok, Applovin, etc) shipping new concepts every week /li liStructure systematic A/B testing frameworks, isolate variables, and analyze the results to bring solid conclusions. /li liProduce clear creative briefs for designers to execute high-performing concepts aligned with the brand. /li /ul h3Performance Analysis Iteration /h3 ul liOwn creative-level metrics: hook rate, hold rate, CTR, CVR, CPA, and ROAS /li liGenerate testable hypotheses from performance data and retire underperforming angles quickly /liliIdentify winning patterns, codify why they work, and scale them into new concept batches /li liDeliver structured creative performance reviews with clear recommendations for the next cycle /li /ul h3Market Research Collaboration /h3 ul liRun systematic competitor creative research across ad libraries and creative intelligence tools /li liTrack emerging formats, platform policy shifts, and creative trends in the consumer AI category /li liCommunicate daily with User Acquisition Managers, taking briefs on which angles need more volume /li /ul h3Qualifications /h3 ul liMust-Have Experience /li /ul ul li4+ years producing performance ad creative for D2C or subscription consumer products /li liProven track record of high-volume output, shipping and live-testing multiple new concepts weekly /li liDeep working knowledge of the major ad network ecosystems (Google, Meta, TikTok, Snapchat, etc). /li liDemonstrated fluency with an AI production stack across image, video, voice, and scripting tools /li liAbility to read creative-level performance data independently and act on it without an analyst in the loop /li liExperience building structured creative testing frameworks, not ad-hoc one-off tests /li liStrong portfolio of ads with verifiable performance results. (Applications must include a CV and a portfolio of ad creative you personally produced). /li /ul h3Leadership Attributes /h3 ul liSystematic operator. You build repeatable creative processes, not one-time wins /li liFully accountable for performance outcomes, not just delivery of assets /li liFast and decisive under volume. Comfortable killing your own concepts when data says so /li liTreats User Acquisition as a working partner, not a downstream recipient of files /li /ul h3Location /h3 pRuby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during

working hours
. /p h3Benefits /h3 ul liRemote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. /li liUnlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. /li liPaid National Holidays: Celebrate and relax on national holidays wit