Europe Product Marketing Manager

ppbLocation: /bItaly (Netherland, France, UK as further options) /p pbAbout the role: /bthe Product Marketing Manager own the full product lifecycle for BYD Bus in Europe: market analysis and intelligence, competitive benchmark, operator requirements, product specifications, positioning, value proposition, eMobility and depot‑charging solutions, and Go‑to‑Market execution. /p pThis role acts as the end‑to‑end product owner for BYD’s bus portfolio, serving as the primary interface between European operators, municipalities, HQ product teams, and regional commercial functions. The Senior Manager drives product definition, competitiveness, commercial offering, and lifecycle performance — from concept validation to launch and continuous improvement — ensuring that BYD buses meet market expectations, regulatory requirements, and outperform key competitors in the European public transport market. improvement — ensuring that BYD trucks meet market expectations and outperform key competitors. /p pbReports to: /bThe Head of Product Marketing Truck Bus. /p h3Key

responsibilities:
/h3 ul libProduct Strategy Roadmap: /bdefine and steer the European bus product strategy, ensuring alignment with operator needs, regulatory frameworks (EU TPL standards), and competitive benchmarks across citybus, intercity, and coach segments. /li libOperator Market Insight: /bintegrate operator requirements, tender specifications, regulatory constraints, and market intelligence into product specifications and positioning. /li libCompetitive Positioning: /bshape the value proposition and differentiation vs. European OEMs, focusing on energy efficiency, TCO, passenger experience, and depot‑charging integration /li libGo‑to‑Market Leadership: /blead GTM strategy, launch governance, and cross‑functional readiness with sales, service, engineering, tenders team and HQ. /li libLifecycle Ownership: /bmanage the full product lifecycle from introduction to phase‑out, ensuring continuous competitiveness, regulatory compliance, and commercial effectiveness. /li libCommercial Enablement: /bensure the bus portfolio is supported by strong sales tools, tender documentation, technical materials, and commercial catalogues. /li /ul h3Main duties: /h3 ul liCollect, validate, and structure operator requirements from public transport companies, municipalities, dealers, and key accounts. /li liTranslate market and regulatory needs into product specifications, technical targets, and configuration guidelines. /li liCoordinate with HQ on product roadmap, homologation, safety standards, engineering changes, and technical development. /li liPrepare product positioning documents, value proposition frameworks, and competitive benchmark analyses for citybus, intercity, and coach applications. /li liDevelop sales enablement tools: product sheets, tender documentation, technical files, catalogues, and training materials. /li liSupport pricing strategy, TCO modelling, and commercial offer definition (vehicle + charging + depot energy solutions). /li liLead launch readiness activities: product documentation, demo fleet planning, internal communication, GTM governance. /li liMonitor product performance, operator satisfaction, and competitive landscape to identify improvement actions. /li liProvide technical‑commercial support to regional sales teams, tender offices, and key account managers. /li liEnsure compliance with European regulations, homologation requirements, safety standards, and market‑specific norms. /li /ul h3Requirements competencies: /h3 h3Technical Competences /h3 ul liStrong product planning capabilities and understanding of EV systems (battery, powertrain, charging). /li liExpertise in product marketing, positioning, and value proposition design. /li liSolid knowledge of Go to Market strategy and launch management. /li liAbility to translate customer requirements into actionable product specifications. /li liAnalytical mindset: market intelligence, competitor benchmarking, TCO modelling. /li liFamiliarity with European truck regulations, homologation processes, and fleet operational needs. /li liProven knowledge of bus products and the public transport business is a valued plus. /li /ul h3Skills /h3 ul liCross‑functional leadership and stakeholder management (HQ, RD, sales, service, tender offices). /li liExcellent communication and ability to simplify complex technical topics. /li liStructured and creative thinking, problem‑solving, analytical reasoning, and decision‑making. /li liCustomer‑centric mindset and strong business acumen. /li liHigh ownership, accountability, and ability to operate in fast‑changing environments. /li liAbility to work with teams from various countries and cultural backgrounds; positive attitude. /li liExperience as Product or Sales Manager in the automotive field, preferably in Bus or Commercial Vehicles business. /li liEngineering or Business‑related Bachelor’s degree. /li liExcellent English and another European language. /li