Senior Brand Manager NIVEA Skincare
18 ore fa
Monza, Lombardia, Italia
Beiersdorf
Tempo pieno
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Overview As Senior Brand Manager, you will drive category growth and create impactful consumer experiences by translating insights into strategic plans while leading a team. You will partner with local and European stakeholders to align marketing efforts with business goals and oversee cross-functional collaboration. The role blends strategic thinking with hands-on execution, focusing on growth, portfolio development, and brand activation. This opportunity lets you shape consumer experiences at scale within a leading FMCG company. Retribuzione / Benefits
* Free parking
* Flexible
working hours
* Hybrid working model
* Company store discounts
* Participation bonus
* Faschim health insurance','Canteen Responsabilità
* Lead category and brand growth strategies informed by consumer and market insights
* Own category performance via KPI tracking, forecasting, budgeting, and long-term planning
* Develop and implement integrated marketing across all consumer touchpoints
* Drive portfolio development and innovation with European teams
* Build cross-functional partnerships across Marketing, Sales, Shopper Marketing, Finance, and Supply Chain
* Manage external agencies and ensure high-quality execution
* Coach and develop team members to foster ownership and high performance Requisiti fondamentali
* 6+ years in Marketing, Brand Management or Trade Marketing in FMCG/consumer goods
* Proven people leadership experience
* Strong business acumen and ability to translate data into strategic recommendations
* Experience managing complex projects in fast-paced environments
* Excellent stakeholder management and cross-functional collaboration
* Entrepreneurial, proactive and solution-oriented mindset
* Experience with market data sources like NielsenIQ, Circana (IRI) or similar tools; advanced Excel and PowerPoint
* Fluent in Italian and English
* stakeholder management
* collaboration across functions
* communication
* NielsenIQ
* Circana (IRI)
* Excel
* Free parking
* Flexible
working hours
* Hybrid working model
* Company store discounts
* Participation bonus
* Faschim health insurance','Canteen Responsabilità
* Lead category and brand growth strategies informed by consumer and market insights
* Own category performance via KPI tracking, forecasting, budgeting, and long-term planning
* Develop and implement integrated marketing across all consumer touchpoints
* Drive portfolio development and innovation with European teams
* Build cross-functional partnerships across Marketing, Sales, Shopper Marketing, Finance, and Supply Chain
* Manage external agencies and ensure high-quality execution
* Coach and develop team members to foster ownership and high performance Requisiti fondamentali
* 6+ years in Marketing, Brand Management or Trade Marketing in FMCG/consumer goods
* Proven people leadership experience
* Strong business acumen and ability to translate data into strategic recommendations
* Experience managing complex projects in fast-paced environments
* Excellent stakeholder management and cross-functional collaboration
* Entrepreneurial, proactive and solution-oriented mindset
* Experience with market data sources like NielsenIQ, Circana (IRI) or similar tools; advanced Excel and PowerPoint
* Fluent in Italian and English
* stakeholder management
* collaboration across functions
* communication
* NielsenIQ
* Circana (IRI)
* Excel