Marketing & Growth Strategist

9 ore fa

Firenze, Toscana, Italia team.blue Tempo pieno

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Overview In this role, you will own the growth lifecycle for the Hub, shaping cross-brand journeys and in-product experiences. You’ll partner with Product, Data, and Engineering to run experiments, optimize activation and engagement, and drive long-term adoption across the team.blue ecosystem. You will craft multi-channel messaging and notifications that resonate across markets, using AI-assisted workflows to accelerate learning and impact. This is a hands-on IC role in a fast-paced, cross-functional environment with a clear mission to deepen ecosystem trust and relevance. Responsabilità
* Positioning & messaging: translate cross-brand capabilities into clear customer-facing messages.
* Notifications & in-product journeys: design cross-brand notifications, CTAs, onboarding nudges, and experiments.
* Lifecycle & communications: run multi-channel activation, engagement, and adoption programs.
* Experimentation & iteration: define hypotheses, execute A/B tests, analyze results, scale effective approaches.
* Data-driven optimisation: track metrics, improve CTR, activation, conversion, and cross-brand adoption.
* Growth tooling & AI: leverage analytics, automation, and AI tools for segmentation, personalization, and analysis.
* Cross-functional collaboration: align with Product and Data on events, segmentation, and journey design.
* Hands-on execution: write copy for notifications and lifecycle communications; ship with bias toward action. Requisiti fondamentali
* 5+ years in growth, product, lifecycle, or digital marketing with hands-on ownership from zero-to-one to scale.
* Strong background in SaaS, platforms, or apps serving SMB/Prosumer customers.
* Proven track record of owning growth outcomes end-to-end with KPI-driven impact.
* Experience designing and executing growth programs with experimentation and A/B testing.
* Familiarity with event schemas, funnels, cohorts, and behavioural signals; can self-serve insights.
* Fluency in analytics, tracking, lifecycle automation, segmentation, personalization, and AI-supported workflows.
* Demonstrated use of AI-augmented workflows (e.g., analysis, segmentation, content iteration, experimentation).
* Excellent copywriting, positioning, and storytelling for SaaS products.
* Clear, structured communicator; strong collaboration with Product, Engineering, Data, and commercial stakeholders.
* Autonomous, detail-oriented, and comfortable in a fast-paced, cross-functional environment.
* collaborative
* structured communicator
* bias toward action
* growth experimentation and A/B testing
* multi-channel lifecycle automation
* data analytics and tracking

Marketing & Growth Strategist

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