Marketing and Communications Manager, Motion Drive Products

24 ore fa

San Giovanni, Emilia-Romagna, Italia ABB Tempo pieno
Overview In this role you lead global marketing and communications for ABB Motion's industrial drives portfolio, shaping how we reach and engage customers worldwide. You'll partner with cross-functional teams to align plans with business goals and drive meaningful market impact through launches and campaigns. You translate complex concepts into customer-centric value propositions and ensure consistent, measurable execution across markets. This is an opportunity to influence go-to-market strategy while advancing sustainability-focused energy solutions. Responsabilità
* Develop and execute annual global marketing and communications plans aligned with business objectives
* Lead end-to-end global product launches and marketing campaigns with measurable impact
* Manage marketing budget, targets, and campaign performance analysis
* Create compelling storytelling that communicates customer needs and differentiation
* Collaborate with Sales, Product Management, R&D, regional marketing and external partners to strengthen go-to-market
* Support local teams in localizing industry campaigns Requisiti fondamentali
* Bachelor's or higher degree in Marketing, Communications, Business, or related fields
* 5+ years of experience in related roles, ideally in B2B product marketing
* Proven experience building and executing global marketing plans and integrated campaigns
* Proficiency in digital marketing tools, AI, analytics, and content development
* Excellent communication, storytelling, and stakeholder-management skills
* Growth mindset: innovation, ownership, and continuous improvement
* Fluency in English and valid work authorization in the hiring country
* excellent communication
* storytelling
* stakeholder-management
* digital marketing tools
* AI
* analytics