Marketing and Communications Manager, Motion Drive Products
24 ore fa
San Giovanni, Emilia-Romagna, Italia
ABB
Tempo pieno
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Overview In this role you lead global marketing and communications for ABB Motion's industrial drives portfolio, shaping how we reach and engage customers worldwide. You'll partner with cross-functional teams to align plans with business goals and drive meaningful market impact through launches and campaigns. You translate complex concepts into customer-centric value propositions and ensure consistent, measurable execution across markets. This is an opportunity to influence go-to-market strategy while advancing sustainability-focused energy solutions. Responsabilità
* Develop and execute annual global marketing and communications plans aligned with business objectives
* Lead end-to-end global product launches and marketing campaigns with measurable impact
* Manage marketing budget, targets, and campaign performance analysis
* Create compelling storytelling that communicates customer needs and differentiation
* Collaborate with Sales, Product Management, R&D, regional marketing and external partners to strengthen go-to-market
* Support local teams in localizing industry campaigns Requisiti fondamentali
* Bachelor's or higher degree in Marketing, Communications, Business, or related fields
* 5+ years of experience in related roles, ideally in B2B product marketing
* Proven experience building and executing global marketing plans and integrated campaigns
* Proficiency in digital marketing tools, AI, analytics, and content development
* Excellent communication, storytelling, and stakeholder-management skills
* Growth mindset: innovation, ownership, and continuous improvement
* Fluency in English and valid work authorization in the hiring country
* excellent communication
* storytelling
* stakeholder-management
* digital marketing tools
* AI
* analytics
* Develop and execute annual global marketing and communications plans aligned with business objectives
* Lead end-to-end global product launches and marketing campaigns with measurable impact
* Manage marketing budget, targets, and campaign performance analysis
* Create compelling storytelling that communicates customer needs and differentiation
* Collaborate with Sales, Product Management, R&D, regional marketing and external partners to strengthen go-to-market
* Support local teams in localizing industry campaigns Requisiti fondamentali
* Bachelor's or higher degree in Marketing, Communications, Business, or related fields
* 5+ years of experience in related roles, ideally in B2B product marketing
* Proven experience building and executing global marketing plans and integrated campaigns
* Proficiency in digital marketing tools, AI, analytics, and content development
* Excellent communication, storytelling, and stakeholder-management skills
* Growth mindset: innovation, ownership, and continuous improvement
* Fluency in English and valid work authorization in the hiring country
* excellent communication
* storytelling
* stakeholder-management
* digital marketing tools
* AI
* analytics