Retail Market Manager, Fendt, Southern Europe

10 ore fa
Vicenza, Veneto, Italia AGCO Tempo pieno
Overview As Retail Market Manager you drive regional sales and marketing initiatives to strengthen the Fendt brand presence and support dealer networks. You lead digital campaigns, local trainings, and event activities, shaping market-specific communications and training concepts. You partner with Marketing Communications to ensure a coherent, region-wide message and execute data-driven actions to grow the sales funnel. You guide a regional team, aligning with business managers to deliver measurable impact in a sustainable, farmer-focused mission. Retribuzione / Benefits
* bonus scheme
* company car
* flexible working time
* remote work option
* private health insurance
* canteen with meal allowance Responsabilità
* Conceive and implement regional sales and marketing activities across channels to support Field Retail Managers, Product Specialists and dealers
* Support Marketing Communications in B2B2C brand messaging and cross-media regional execution
* Create and regionalize digital campaigns, monitor implementation and success, adapt training concepts
* Plan and deliver local Sales and Marketing trainings via Sales Engineers; oversee local DEMO activities for Full Line
* Plan and support events (product launches, fairs, field days) and analyze customer feedback (NPS) to drive improvements
* Manage regional A&SP budgets in coordination with MC; oversee lead capture during trade shows and events
* Oversee dealer and customer master data and coordinate regional retail topic alignment with local business managers
* Provide leadership for Subordinate A&SP Managers and Sales Engineers; coordinate framework conditions for objectives Requisiti fondamentali
* Marketing experience, preferably in agricultural, grounds care or equivalent equipment business
* Sales or business development experience a strong plus
* Education in Agricultural Business Management, Economics or Marketing (preferred)
* Excellent organizational skills and team work orientation
* Strong written and spoken English; Spanish a plus
* Numeracy, analytical ability, and commercial acumen
* Availability to travel ~50%
* strong collaboration
* data-driven decision making
* effective communication
* digital campaigns
* lead-to-order processes
* marketing analytics

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