Digital Analytics Implementation Specialist Consultant, Private FR

Job no: 596683 Contract type: Consultant Duty Station: Rome Level: Consultancy

Location:
Belgium, Denmark, France, Hungary, Italy, Switzerland, United Kingdom, Germany, Spain, Sweden Categories: Programme Management Contract Duration – 12 months Working arrangement: Home Based UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built.

We offer
our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package. Visit our website to learn more about what we do at UNICEF. TERMS OF REFERENCE UNICEF is seeking a Senior Digital Analytics Implementation Specialist to strengthen its global digital fundraising capabilities and support revenue growth. The consultant will lead the implementation and optimization of analytics solutions across UNICEF’s digital platforms, leveraging tools such as Google Analytics, Google Tag Manager, Optimizely, Hotjar, Google Cloud Platform and Salesforce. Working with global, regional and country teams, the role will support digital fundraising campaigns, marketing attribution, marketing automation and first‑party data collection strategies to improve donor acquisition, retention and user experience. The assignment will also contribute to the development of advanced analytics solutions and a global digital measurement framework, helping UNICEF enhance decision‑making and scale digital fundraising performance in pursuit of ambitious growth targets. If you would like to know more about this consultancy on the detailed deliverables and expected outcomes, please review the complete Terms of Reference here: TMC0007735 TOR.pdf
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Education:
An advanced university degree (Master's degree or higher) in Mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent fields is required. Alternatively, a first-level university degree (Bachelor's degree or higher) with an additional 2 years of experience in relevant fields may be accepted in lieu of an advanced university degree.
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Experience:
A minimum of five years of progressive experience in the following fields: Google Analytics, GTM, data pipeline setup for digital tools such as BigQuery data warehouse, Salesforce Marketing Cloud, Facebook Capi, Google Ads, programmatic, display ads, Optimize 360, or Optimizely implementation is required. At least three of those years must include hands‑on expertise in Google Analytics, with experience working in Google BigQuery environments is required.
- Experience in implementing and managing Google Analytics (GA360) for large brands is required.
- Experience working with paid media data, including but not limited to DCM data, Google analytics 360 data, QA, and data validation in warehouse environments, is required.
- Experience working with Cloud Platform environments and data warehouses such as BigQuery Data Warehouse or Microsoft Azure is required.
- Experience in writing SQL and Python.
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Skills:
Understanding of GA4 360/Big Query/Data Activation/Data Models/Data Pipelines is required.
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Requirements:
Fluency in English is required. Knowledge of another UN language is desirable.
- Experience working directly with business users to build reports, dashboards, and solve business questions with data is desirable.
- Prior experience in a UN organization is desirable.
- Experience working with JIRA is an asset.
- Ability to lead one’s own projects and work independently once given a direction is an asset.
- Understanding the media ads tracking principle as well as the cross‑platform data integration technology is an asset. UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio‑economic background, minority, or any other status. UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neu