Senior AI Creative Designer

pCapsLock is a global IT marketing company that pioneers unique, scalable customer acquisition solutions for B2C clients. We solve complex sales challenges across a wide range of industries, primarily for large North American partners. By integrating our expertise in Digital Marketing, IT, Design, AI-driven analytics, proprietary MarTech, and sales consulting we deliver powerful, data-informed customer acquisition solutions. /p pAt CapsLock, people, technology, and forward-thinking innovation lie at the heart of everything we do. Our core values guide our approach to building and refining an internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations. Our diverse, global team, fluent in over 10 languages, thrives on open collaboration and the exchange of new ideas, pushing boundaries to ensure our clients’ success. /p h3Role Overview /h3 pOur Design department is scaling its AI visual production capabilities
- and we're looking for a bSenior AI Creative Designer /b who will produce bhigh-quality visual creatives /b with bthe primary goal of improving conversion rates /b. We’re looking for a designer who is deeply engaged with the fast-moving AI landscape, proactively tests new tools, features, and approaches, and is driven to continuously improve how AI is used in day-to-day creative work.
This role sits at the intersection of creative storytelling, generative AI, and performance marketing
- creating visual assets that capture attention and convert cold traffic across Facebook, Instagram, YouTube, Google, and landing pages: bfrom static ads to lifestyle imagery and photorealistic human characters. /b /p pYou will work closely with marketers, copywriters, media production, and video editors to produce assets that are photorealistic, visually compelling, and true to client product specifications. /p h3Responsibilities /h3 h3AI Visual Production /h3 ul liCreate high-quality AI-generated visuals for performance marketing campaigns across paid media channels and landing pages. /li liProduce photorealistic human imagery, lifestyle scenes, and product-focused visuals. /li liWork with source materials from photo shoots
- enhance, retouch, and extend imagery using AI tools. /li liGenerate multiple creative variations to support testing and scaling across campaigns. /li liEnsure consistency with brand guidelines and product requirements across all assets. /li /ul h3Creative Iteration Testing /h3 ul liIterate on visual concepts based on performance data and creative feedback. /li liExplore different visual angles, hooks, and formats to improve conversion rates. /li liCollaborate with copywriters and marketers to align visuals with messaging and funnel logic. /li liTranslate briefs into multiple creative directions, not just single outputs. /li /ul h3Quality Realism /h3 ul liEnsure high visual quality and realism (lighting, composition, anatomy, textures). /li liIdentify and fix common AI issues (artifacts, distortions, inconsistencies). /li liMaintain a strong visual standard across all generated content. /li /ul h3AI Tools Workflow /h3 ul liUse modern AI tools and models to generate, refine, and enhance visual assets. /li liActively research, test, and integrate new AI tools to improve output quality. /li liWork within structured production workflows with a focus on execution and creative output. /li /ul h3Performance Optimization /h3 ul liUnderstand how visual content impacts campaign performance and audience engagement. /li liAdjust creative output based on data and testing results. /li liSupport A/B testing by delivering multiple creative variants. /li /ul h3Collaboration /h3 ul liWork closely with marketers, copywriters, media production, and video editors to ensure creative alignment. /li liProvide visual input during concept development and campaign planning. /li liEnsure assets are structured and ready for use in video production and marketing funnels. /li liDocument all tasks clearly in ClickUp per team standards. /li /ul h3Requirements /h3 ul li3-5+ years of experience in design, visual content creation, or creative digital marketing (paid social, social media content, performance campaigns) /li li1-2+ year of active hands-on experience with AI image generation platforms (Figma Weave, Higgsfield, Magnific, Runway, or similar)
- producing photorealistic human imagery, lifestyle scenes, and product-focused visuals. /li liCross-platform proficiency, experience in connecting AI outputs with traditional design pipelines (Figma, Adobe Creative Suite). /li liStrong visual sense: composition, lighting, color, typography, realism, and human anatomy. /li liAI-Geek: stays close to AI news and new releases, experiments hands-on with emerging features and workflows, and is constantly looking for smarter ways to improve the quality, speed, and effectiveness of creative work. /li liAbility to conduct audience/target group research and reflect it properly in the visuals /l