Director of Marketing

Empatica Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements. Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact. If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.

About the role
As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams. In addition, working together with other members from the Marketing Team you will be:
* Developing and implementing comprehensive marketing strategies
- covering both organic and paid initiatives.
* Owning the demand generation engine end to end
- driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion.
* Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners.
* Overseeing the marketing technology stack and website performance
- ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently.
* Managing market research collection, analysis, and interpretation of market data.
* Overseeing team members and ensuring their objectives are reached.
* Working closely with the Product team to produce marketing materials and programs.
* Undertaking continuous analysis of the competitive environment and consumer trends.
* Working closely with the Director of Communications to strengthen the company's market presence.
* Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team. Must have:
* Solid knowledge of the digital health, medtech, or healthcare wearables industry
* Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA)
* Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting
* Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners
* 8+ years of marketing experience, including 3+ years in a managerial role
* Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics
* Hands-on or leadership experience with demand generation tactics
- lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation
* Strong analytical

skills:
comfortable working with data to measure performance
* Excellent written and spoken English Nice to have (we don't expect one candidate to have all of these):
* Experience in both B2B and B2C/B2B2C go-to-market models
* Experience marketing to clinicians, researchers, or patient communities
* Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions
* Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics
* Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn)
* Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech
* €80,000–120,000 (Italy) / $150,000–200,000 (US) gross per year, commensurate with the candidate's experience and background
* Employee stock options
- we want everyone who joins us to own part of the company and our success
* We have offices in Milan City Center and Downtown Boston
* Health Insurance
* Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans
* Membership for mental health and wellness platforms
* Free healthy lunch every day
* Free Kindle and books
* Flexible

working hours
* Personal learning and development budget
* Much more...