Global Employer Brand Manager of Digital Activation and Channels

pNoi di ABB aiutiamo le industrie a operare in modo più snello e pulito, e ogni persona qui contribuisce a rendere possibile tutto questo. Avrai la possibilità di assumere un ruolo di leadership, sarai supportato nella tua crescita e sarai orgoglioso dell'impatto che creeremo insieme. Unisciti a noi per contribuire a far funzionare ciò che fa funzionare il mondo. /ph3Questa Posizione Risponde a /h3pGlobal Talent Attraction Lead /ph3Your Role And Responsibilities /h3pIn this role, you will have the opportunity to help shape how ABB's Employer Brand comes to life for talent around the world. Reporting to the Global Head of Talent Attraction, you will work closely with the Employer Brand team to translate ABB's Employer Brand strategy and EVP into compelling digital and social experiences. You will bring deep knowledge of talent audiences, digital channels, content activation, paid media and performance to help shape our approach, then oversee the activation and measurement of that work globally. /ppThe work model for the role is hybrid. /ppThis role is part of ABB's Global Talent Attraction function with global scope. Key stakeholders include Employer Branding, Talent Acquisition, Early Talent, Communications, agencies and local teams. /ph3You Will Be Mainly Accountable For /h3ulliPartnering with the Global Head of Talent Attraction and Employer Brand Manager, EVP Campaigns to help shape annual Employer Brand priorities, bringing audience, digital, social, market and performance knowledge into activation planning. /liliOverseeing global digital and social activation across Employer Brand campaigns and priority talent initiatives, including channel planning, content distribution, paid and organic activation, employee advocacy and the global Employer Brand editorial calendar. /liliTranslating EVP and campaign concepts into channel-specific activation plans and partnering with the Career Site Enablement lead to extend agreed priorities through the ABB career site, training, guidance and scalable local activation. /liliOwning digital performance and insight, establishing and tracking core KPIs across reach, engagement, traffic, audience growth and campaign effectiveness, and using data to recommend where activity should be scaled, optimized, changed or stopped. /li /ulh3Our team dynamics /h3pYou will join a collaborative and globally connected Talent Attraction team where strategic thinking, curiosity and effective execution come together to improve how ABB attracts talent around the world. /ph3Qualifications For The Role /h3ulliYou have solid experience in Employer Branding, recruitment marketing, digital marketing, social media or a closely related field. /liliYou have demonstrated experience developing and activating digital and social campaigns within a global or complex organization. /liliYou are highly skilled in content activation, social channels, paid media, organic amplification and audience engagement. /liliYou have deep experience using data, analytics and performance insights to evaluate campaigns, guide decisions and improve future investment and activation. /liliYou are interested in great storytelling and bring curiosity, professional judgment and the ability to shift easily between strategic thinking and practical execution. /liliYou have effective collaboration and stakeholder management skills, with experience working across functions, markets, agencies and senior stakeholders. /liliYou are comfortable communicating in English in a global business environment. /li /ulh3What's in it for you? /h3pYou will have the opportunity to bring ABB's Employer Brand and Run what runs the world to life globally, connecting compelling stories with the right audiences, channels and insights to improve how we attract talent. /ph3More

About Us
/h3pABB's Global Talent Attraction team brings together Employer Branding, Early Talent and Candidate Experience to strengthen how we attract and engage talent around the world. Through our Employer Brand and EVP, we connect people with the opportunities, people and work that make ABB a place where talent can contribute to running what runs the world. /ppCostruire un futuro più pulito e intelligente richiede ogni tipo di mente: i curiosi, i coraggiosi e i creativi. Per questo accogliamo persone da ogni percorso e con ogni esperienza. /ppbJR /b /p #J-18808-Ljbffr