Product Marketing Manager
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* Lead multidisciplinary team from concept to development for product concepts
* Define product specs and roadmap for incremental development
* Define product launch and communications strategy
* Gather user input through real-context interviews and feedback
* Analyze competitors and consolidate requests from internal stakeholders
* Coordinate internal departments and external partners in product creation
* Verify product concepts with customers and assess perceived value
* Define pricing, volumes, and evolution of feature development
* Ensure timely production of specifications and development materials
* Assess trade-offs on specs, time, and costs
* Plan and coordinate product launch with Marketing, Communication, and other departments
* Prepare effective communication materials for sales and customers Requisiti fondamentali
* 8+ years in Product Marketing
* 8+ years in Product Project Management
* 5+ years in Connected and integrated ecosystem Products/Services
* 5+ years in Sport Performance, Wearable Devices, Indoor training products
* In-depth knowledge of User Experience and Market Research
* Strong ability in Product/Services presentation
* Willing to travel annually (30% of time)
* English C1
* Role-related understanding of Cyber risk, information security & cybersecurity topics
* team player
* proactive
* down-to-earth
* User Experience
* Market Research
* Product/Services presentation
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