Customer Marketing Manager

ph3Live your ambition. Lead with impact /h3 /brpShape customer engagement strategies that turn insights into memorable experiences and measurable business growth.
Join us in Genoa as Casino Customer Marketing Manager and play a pivotal role in shaping the future of Casino customer engagement at Costa. You will lead the orchestration of strategic marketing initiatives that connect customer insights, commercial objectives, and memorable guest experiences. Partnering with international stakeholders across Carnival Global Gaming and Costa's commercial ecosystem, you will bring campaigns to life that strengthen customer loyalty, unlock revenue opportunities, and deliver measurable business impact at scale. Live your ambition. Lead with impact /p /brh3Casino Customer Marketing Strategy Campaign Orchestration /h3 /brpYou will lead the planning and activation of Casino promotional campaigns, translating commercial priorities into compelling customer engagement initiatives. Acting as the key connector between Carnival Global Gaming and Costa’s commercial and marketing functions, you will ensure that campaigns, offers, targeting strategies, and customer journeys are aligned, commercially effective, and ready for execution. /p /brh3Customer Segmentation, Offer Governance Customer Value Creation /h3 /brpYou will define audience and engagement strategies leveraging customer insights, behavioral data, and CRM capabilities. You will oversee the governance of promotional mechanics, discounts, vouchers, and campaign eligibility criteria, ensuring every initiative delivers relevant customer experiences while maximizing business performance and campaign effectiveness. /p /brh3Cross-Functional Leadership, Execution Excellence Performance Optimization /h3 /brpYou will coordinate a diverse ecosystem of stakeholders across Marketing, Revenue Management, Sales Channels, IT, CRM, and external partners to ensure seamless delivery of customer marketing initiatives. You will monitor campaign performance, identify optimization opportunities, and continuously improve processes, targeting approaches, and engagement strategies to drive customer loyalty and commercial growth. /p /brh3What Makes You Unique /h3 /brul /brli5–10 years of experience in Customer Marketing, CRM, Loyalty, Customer Engagement, or Commercial Planning roles, with a proven track record of delivering customer-focused commercial initiatives. /li /brliStrong understanding of customer lifecycle marketing, promotional campaign management, audience segmentation, loyalty programs, and data-driven engagement strategies. /li /brliProven ability to navigate complex organizations and successfully align multiple stakeholders across commercial, marketing, operational, and technology functions. /li /brliStrong analytical mindset with the ability to leverage customer insights and campaign performance data to generate actionable recommendations and measurable improvements. /li /brliExperience working in CRM and Marketing Automation environments with a solid understanding of campaign governance, execution processes, and customer activation frameworks. /li /brliExcellent communication, influencing, project management, and stakeholder engagement skills, combined with fluency in English and a collaborative, results-oriented mindset. /li /brliAvailability to travel frequently. /li /br /ul /brh3What

We Offer
/h3 /brpYour Journey with Us At Costa, we make your onboarding experience smooth and welcoming, with flexible smart working policy. /p /brh3Benefits That Matter /h3 /brul /brlidaily meal vouchers, exclusive discounts, and access to our platform for sports, travel, and cultural perks. /li /brlifree medical insurance /li /brliadditional welfare benefits for you and your family. /li /br /ul /brh3Lifestyle Family Care /h3 /brul /brlispecial gifts, enjoy discounts on cruises and onboard services, and benefit from convenient solutions like Amazon Hub Lockers in our Genoa offices. /li /br /ul /brh3Growth Engagement /h3 /brul /brlilearning programs, volunteering opportunities, and wellbeing initiatives. /li /brliloyalty program and community events make Costa not just a workplace but a place to belong. /li /br /ul /brh3Your employment /h3 /brpOpen-term, full-time, hybrid. CCNL: "Contratto Unico dell'Industria armatoriale
- Sezione 15 per il personale di Terra". Salary Range: 50.000
- 55.000 based on skills and professional experience and individual incentive scheme. /p /brh3Who We Are /h3 /brpOur community brings together individuals from different parts of the world, fostering connections and collaboration across cultures, enriched by different perspectives and experiences. We are here to bring happiness and provide unforgettable memories and experiences to our guests. Costa belongs to the Carnival Corporation plc Group, the largest cruise company in the world. We are the only Italian cruise company flying the Italian flag, sailing the world’s seas for more than 75 years, offering our guests a