MEDIA STRATEGIST – Grow into Retail Media

24 ore fa

Treviso, Veneto, Italia De Longhi Group Tempo pieno
h3Job Responsibilities /h3 /brpWe are looking for a hands‑on, data‑driven Media Strategist willing to learn and explore the Retail Media world across Europe. You will become the engine room of our retail media plans, working directly within the ecosystems of partners like MediaMarkt, Currys, Argos, Unieuro, Darty, and more. /p /brpAs a key member of the Global Paid Media team, you will bridge the gap between performance marketing and commercial sales, ensuring our products are winning the \"digital shelf\" and driving measurable ROI. /p /brpDo you already have experience in Media Campaigns and you love it but you are eager to increase your experience and expertise on Retail Media? Perfect, we will create the ideal learning path for you /p /brh3Key Responsibilities /h3 /brul /brliOperational Leadership: End‑to‑end management of retail media campaigns (Sponsored Products, Display, Video) across major European retailers. /li /brliMedia Planning Execution: Develop and implement bespoke media plans for partners such as MediaMarkt, Currys, Argos, and Unieuro, aligning with seasonal peaks and product launches. /li /brliBudget Management: Manage and allocate retail media budgets, ensuring optimal spend across different platforms to hit ROAS and Market Share targets. /li /brliPerformance Optimization: Conduct daily monitoring and A/B testing of bids, keywords, and creative assets to maximize visibility and conversion. /li /brliReporting Insights: Translate complex data into actionable insights. You will provide the Head of Paid Media with weekly/monthly performance deep‑dives and \"so‑what\" summaries. /li /brliStakeholder Collaboration: Act as the technical point of contact for local trade marketing teams and external retail media networks/aggregators. /li /br /ul /brh3Job Profile /h3 /brh3Who You Are /h3 /brul /brli4+ years of experience in Paid Media campaigns /li /brliStrong analytical mindset /li /brliInterested in Retail Media /li /br /ul /brh3Technical Skills Qualifications /h3 /brul /brliAdvanced knowledge of Excel/Google Sheets, Looker /li /brliFull professional fluency in English is mandatory. Proficiency in other languages is a significant plus /li /brliProven track record of managing high‑budget campaigns /li /br /ul /brh3Why Join Us? /h3 /brpWe will give you the chance to learn about Retail Media and play a central role in shaping the retail media roadmap for a global player. This isn't a \"siloed\" role; you will be at the heart of our digital transformation, working directly with the Head of Paid Media to redefine how we sell in the digital age. /p /brh3What

we offer
/h3 /brul /brliDynamic Environment: Work in a fast‑paced and challenging environment. /li /brliImpactful Work: Make a real difference in the quality of products that millions of people use every day. /li /brliGrowth Opportunities: Develop your career within a leading global company. /li /brliWellbeing initiatives (engagement survey, welfare program, company restaurant, health insurance) /li /brliWork‑life balance (flexible work hours, remote work options) /li /brliPartnerships and shopping programs (special price for company products, external partnerships discounts, smart lockers) /li /brliTransparent Compensation:

We offer
a salary aligned with your expertise and dedication, fostering equity. /li /br /ul /brpOur salary range for this position is €, plus MBO, and the applicable collective bargaining agreement (CCNL) is metalmeccanico. /p /brpThe final offer and classification level may vary based on objective and gender‑neutral criteria, such as the candidate's skills, seniority, background and the qualifications for the job. /p /brpWe are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions. /p #J-18808-Ljbffr