Content Activation
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* Design and execute insights-driven omnichannel strategies with brand teams, aligned to customer journeys and ICE objectives.
* Translate journeys into actionable orchestration plans (channel mix, sequencing, cadence) using SFMC and Oncore.
* Build omnichannel capability by enabling teams to use SFMC, iCVA, V&A channels, and other approved tools.
* Own end-to-end content activation, ensuring localization-readiness, compliance, and alignment with International CE&C standards.
* Monitor and improve omnichannel performance using KPIs such as HCP engagement, campaign quality, content utilization, journey adoption, compliance, and stakeholder satisfaction.
* Ensure TA, V&A, Communications & Patient Advocacy content is optimized for field and digital platforms (Oncore CRM, iCVA) and meets quality/compliance requirements.
* Oversee content tagging standards, FUSE uploads and MLR processes while content owners execute day-to-day.
* Support handshake meetings between International and local brand teams to ensure model adoption and TA remit for content production. Requisiti fondamentali
* Bachelor’s degree in Business, Life Sciences, Marketing, or related field; advanced degree in Management or Operations preferred
* Fluent in English and Italian
* 3+ years’ experience in Commercial Excellence, Omnichannel Marketing, Sales & Marketing Operations, or similar roles in regulated industries
* Proven expertise in channel orchestration using CRM, SFMC (or similar platforms), and iCVA
* Experience driving operational excellence, process improvement, and execution standards for customer-facing activities
* Strong analytical skills to interpret engagement metrics and drive continuous improvement
* Knowledge of compliance, governance, MLR processes, and promotional/non-promotional content standards
* Execution-focused, collaborative, resilient, with alignment to Novartis values and compliance-driven behaviors
* Analytical thinking
* Cross-functional collaboration
* Stakeholder engagement
* CRM
* SFMC
* iCVA
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Content Activation
15 ore fa
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