Creative Director

ppOur client, a fast-growing eCommerce company in the Health Care space is seeking a commercially minded bCreative Director /b to lead the creative function across our ecommerce business. This role will own the complete creative direction of the brand across paid advertising, website and landing pages, email, organic social media, marketplaces, product launches, and other customer‑facing channels. The Creative Director will be responsible not only for maintaining a strong and consistent brand identity, but also for improving commercial performance. The primary objective of the role is to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth. This is a hands‑on leadership role for someone who can combine creative judgement, customer insight, performance data, and strong team management. /p h3Key Outcomes /h3 ul liDevelop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. /li liTurn customer insights, performance data, and competitor research into clear briefs and testable concepts. /li liPartner with ecommerce teams to improve client acquisition and conversion. /li liEstablish a structured process for creative testing and optimisation. /li /ul h3Improve Ecommerce Conversion Performance /h3 ul liDevelop creative strategies that improve conversion across paid media, websites, product pages, marketplaces, and email. /li liTurn customer insights, performance data, and competitor research into clear briefs and testable concepts. /li liPartner with ecommerce teams to improve client acquisition and conversion. /li liEstablish a structured process for creative testing and optimisation. /li /ul h3Lead Performance Creative Strategy /h3 ul liOwn creative strategy across paid social, video, display, and other acquisition channels. /li liBuild a consistent pipeline of concepts, hooks, angles, scripts, and formats. /li liEnsure sufficient creative volume and variation for testing and scaling. /li liUse performance data to identify, improve, and scale winning concepts. /li liBalance direct‑response effectiveness with strong brand presentation. /li /ul h3Strengthen Website and Product Pages Creatives /h3 ul liLead creative direction across the website, landing pages, collection pages, and product pages. /li liImprove how product benefits, differentiation, use cases, and customer proof are communicated. /li liCreate clear visual and messaging hierarchies that make pages more persuasive. /li liCollaborate with ecommerce, UX, development, copywriting, and CRO teams on improvements and testing. /li liEnsure consistency between advertising and onsite customer experience. /li /ul h3Own Brand Creative Across All Channels /h3 ul liMaintain a consistent creative direction across paid media, website, email, organic content, marketplaces, packaging, and launches. /li liDevelop practical brand guidelines that support quality, consistency, and speed. /li liEnsure creative work reflects the brand's positioning, audience, and commercial goals. /li liRaise the overall standard of design, copy, video, photography, and storytelling. /li liProtect brand consistency while encouraging experimentation. /li /ul h3Build and Lead a High-Performing Creative Team /h3 ul liLead and develop designers, editors, creators, copywriters, freelancers, and agencies. /li liSet clear responsibilities, quality standards, workflows, and performance expectations. /li liProvide constructive feedback and support team development. /li liManage the balance between internal and external creative resources. /li liBuild a culture of accountability, speed, collaboration, and continuous improvement. /li /ul h3Improve Creative Operations and Output /h3 ul liBuild an efficient process from research and briefing through production, approval, launch, and iteration. /li liEstablish clear systems for priorities, deadlines, feedback, approvals, and asset management. /li liEnsure projects are delivered on time and aligned with business priorities. /li liMaintain an organised creative asset library. /li liImprove output and efficiency while maintaining quality and brand consistency. /li liManage creative budgets and external resources effectively. /li /ul h3Lead Product Launch and Campaign Creative /h3 ul liDevelop creative strategies for product launches, promotions, seasonal campaigns, and major events. /li liTranslate product positioning into strong customer‑facing concepts. /li liDefine clear messaging, creative direction, asset requirements, and channel execution. /li liCoordinate creative production across paid media, website, email, marketplaces, and organic content. /li liReview results and apply learnings to future campaigns. /li /ul h3Responsibilities /h3 ul liOwn the overall creative vision and execution across the ecommerce business. /li liTranslate company goals into clear creative priorities and p