Category Activator Snacks

22 ore fa

Cuneo, Piemonte, Italia Ferrero Tempo pieno
Overview In this role you will translate marketing strategy into in-store activation, driving brand visibility across retail channels for Ferrero's Chocolate Snacks. You will work with cross-functional teams to plan, execute, and measure activation initiatives and seasonal campaigns. You’ll coordinate POS materials and promotions with agencies and internal partners to ensure timely delivery and high-quality execution. This position offers exposure to shopper and trade marketing, with a focus on delivering engaging shopper experiences and strengthening consumer loyalty. Retribuzione / Benefits
* base salary according to CCNL Industria Alimentare
* annual bonus target up to 5% of base salary
* benefits package reference in Careers with caring
* growth and development opportunities Responsabilità
* Support the execution of Category Activation Plans across sales cycles
* Develop and implement in-store visibility and promotional activities aligned with brand guidelines
* Coordinate development and production of POS materials with creative and production agencies
* Manage activation budget: monitor costs, process purchase orders, track investments
* Coordinate promotional mechanics (out-of-shelf activations, contests, coupons) with Sales, Marketing, and Supply Chain
* Assist forecasting for sell-in and sell-out with POS materials and assortments
* Contribute to seasonal activations (Halloween, Carnival)
* Support development of Kinder Momenti Insieme promotional platform to boost shopper engagement and loyalty Requisiti fondamentali
* Strong analytical and organizational skills
* Eagerness to develop project management skills in a dynamic, cross-functional environment
* Detail-oriented, proactive, able to manage multiple priorities with accuracy
* Comfortable collaborating with stakeholders and external agencies; strong communication and teamwork
* Positive attitude, willingness to learn, passion for bringing brands to life through in-store execution
* Hands-on, curious mindset focused on high-quality results
* strong communication
* teamwork
* proactivity
* budget management
* PO processing
* vendor coordination with agencies