PAID MEDIA SPECIALIST

22 ore fa

Monza, Lombardia, Italia ING Banking Tempo pieno

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Overview In this role you define and execute the digital performance strategy across paid channels, working with a multidisciplinary team to scale marketing efficiently. You will own end-to-end campaign execution, forecasting, and reporting while building a foundation for long-term growth. You’ll push for quick wins and align with cross-functional teams to drive a shared growth agenda. This is an impact-driven position at ING, blending strategic vision with hands-on optimization in a dynamic, hybrid Milan setting. Retribuzione / Benefits
* Flexible Smart Working
* Competitive base salaries and bonuses
* Meal vouchers and corporate restaurant/bar
* Health and Accident insurance
* Pension fund and welfare plan
* Training and development opportunities Responsabilità
* Own end-to-end paid performance execution across all channels, from setup to daily bidding optimization
* Own performance reporting and forecasting to ensure budget pacing and ROI targets
* Design and run a structured testing roadmap for creative, audience, and bidding strategies
* Ensure tracking and measurement infrastructure is correctly implemented across campaigns
* Act as a technical challenger to agency partners to improve delivery
* Collaborate with SEO, content, and CRO to align on growth initiatives
* Collaborate with product, sales, and brand stakeholders to drive impact Requisiti fondamentali
* Experience of at least 2 in the role
* Ability to manage critical situations with good decision-making
* Degree in Digital Marketing, Statistics, Economics, Engineering
* Knowledge of English
* Experience with main performance channels including hands-on experience in Search Console
* Knowledge of Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
* Decision-making under pressure
* Cross-functional collaboration
* Stakeholder management
* Google Search Console
* GA4
* Tealium Customer Data Platform

PAID MEDIA SPECIALIST

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