Digital Analyst

2 giorni fa

Monza, Lombardia, Italia ING Banking Tempo pieno

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Overview In this role you translate user behavior and funnel data into actionable insights to improve conversion across web and app channels. You work within a multidisciplinary analytics and performance team to scale the marketing engine quickly and sustainably, balancing quick wins with long-term growth. You'll analyze acquisition funnels, tagging strategies, and on-page behavior to pinpoint friction and opportunities, and you'll partner with content and performance leads to optimize paid traffic and downstream conversions. You'll also build dashboards and support A/B tests to drive measurable impact. Retribuzione / Benefits
* Flexible Smart Working
* Competitive base salaries and performance bonuses
* Meal vouchers and corporate restaurant/bar
* Health insurance and Accident insurance
* Pension fund and welfare plan
* Lots of training and development opportunities Responsabilità
* Analyse acquisition funnels to identify drop-offs and improvement opportunities
* Co‐design and maintain tagging/measurement strategy (events, conversions) and implementation
* Study on-page user behavior using session recordings, heatmaps, and click analysis to uncover friction
* Translate data insights into actionable recommendations for Content Marketing Specialists
* Partner with performance and commercial leaders to assess paid traffic quality and impact on conversions
* Build and maintain dashboards to monitor funnel health and KPI trends
* Support design of A/B tests with data hypotheses and post-test analyses Requisiti fondamentali
* 5+ years of experience in a Digital Analytics role
* Strong decision‐making skills to manage critical situations
* Degree in Digital Marketing, Statistics, Engineering, or Economics
* English proficiency
* Experience with analyzing user digital behavior (APP & WEB)
* Proficiency with Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
* Decision making under pressure
* Cross‐functional collaboration
* Strong communication and storytelling with data
* Adobe Analytics
* Amplitude
* Optimizely CMS

Digital Analyst

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