Technology Marketing Specialist

pbDo you enjoy working with cutting‑edge technology? /b /p pbWould you like to help shape the future of our global energy? /b /p pbJoin our Team /b /p pBaker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com. /p h3Partner with the best /h3 pThe Technology Marketing Specialist is an individual contributor role responsible for supporting product and technology marketing execution across Baker Hughes’ portfolio. Reporting into the Senior Manager, Technology Marketing, this role supports the development of clear positioning, differentiated messaging, and effective go‑to‑market activation for Baker Hughes’ products and services. /p pThis role is intended for a growing product marketing professional who works closely with Product Management, Technology, Engineering, and Commercial teams to translate technical capabilities into market-ready value propositions. The role also plays an important supporting function in competitor intelligence and benchmarking, monitoring how competitors' position, message, and market comparable offerings to help Baker Hughes sharpen differentiation and measure its marketing effectiveness. /p pThe role operates within the Commercial Technology Marketing (CTM) Center of Experience (CoE), part of the Brand, Marketing and External Communications function, and follows disciplined technology marketing practices. /p h3Strategic Objectives /h3 ul liEnabling consistent, differentiated product and technology positioning across priority portfolios. /li liSupporting successful product commercialization and go‑to‑market execution. /li liContributing insight‑driven marketing improvement through competitor and market analysis. /li liBuilding strong foundational capability in product and technology marketing practices. /li /ul h3Role Scope Contribution /h3 pThis role supports execution of technology marketing campaigns and programs. Under the direction of the Senior Manager, Technology Marketing, the Technology Marketing Specialist contributes to: /p ul liDevelopment and maintenance of product messaging and value propositions, as well as product marketing assets and product content marketing. /li liExecution of launches, refreshes, and commercial enablement activities. /li liOngoing competitive and market intelligence to inform positioning and differentiation. /li liThe role ensures marketing outputs are accurate, customer‑focused, competitive, and aligned with Baker Hughes brand and governance standards. /li /ul h3Key Responsibilities /h3 h3Technology Marketing Execution /h3 ul liSupport the development of product positioning, messaging frameworks, and value propositions. /li liTranslate technical features and capabilities into customer‑oriented benefits and outcomes. /li liContribute to go‑to‑market activities including product launches, updates, and lifecycle milestones. /li liDevelop marketing and enablement assets such as product briefs, presentations, sales tools, and digital channel content. /li /ul h3Competitive Intelligence Benchmarking /h3 ul liMonitor competitor marketing activity including positioning, messaging, launches, campaigns, and digital channels. /li liSupport structured competitor benchmarking to compare Baker Hughes’ messaging, claims, and market presence against key competitors. /li liDocument insights on differentiation opportunities, gaps, and emerging competitor best practices. /li liProvide inputs to senior marketing leaders to support refinement of product positioning and messaging. /li /ul h3Cross‑Functional Collaboration /h3 ul liWork with Product Management, Technology, Engineering, and Commercial teams to ensure accuracy and alignment. /li liSupport Business Segment and Regional Marketing Communications teams as well as Sales and Commercial teams with product
- and competitor-informed enablement materials. /li liCoordinate with broader Brand, Marketing and External Communications team, as well as Internal Communications team to ensure consistent activation across channels and audiences. /li /ul h3Measurement Continuous Improvement /h3 ul liSupport basic tracking of product marketing performance and engagement metrics. /li liIncorporate market feedback and competitive insights to improve messaging clarity and asset effectiveness. /liliContinuously develop skills in product marketing, competitive analysis, and data‑driven marketing. /li /ul h3Fuel your passion /h3 pTo be successfull in this role, you will have: /p ul liTypically 5-10+ years of experience in product marketing, B2B marketing, or a related field. /li liEnergy Solution and Oil and Gas experience /li liOil field services or energy industry experience required /li liExperience working with technical, industrial, or B2B technology