CRM Manager B2C
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* Health (private insurance for you and family)
* Stock Option Plan
* Relocation support
* Professional development programs
* Internal mobility
* Language courses Responsabilità
* Define and impact OKRs for CRM initiatives and design lifecycle strategies
* Build and run automated journeys across channels with segmentation and personalization
* Lead medium-complexity projects with Product Marketing, Product, Legal and Data
* Set and monitor KPIs, run A/B tests, and optimize based on performance data
* Continuously optimize processes, monitor competitors, and propose enhancements
* Explore AI-driven approaches to improve efficiency, segmentation and ideation
* Ensure compliance and translate requirements into actionable CRM solutions Requisiti fondamentali
* Bachelor in Marketing
* ≈5 years of hands-on CRM campaign design, management and optimization including automated journeys
* Fintech, banking or insurance background preferred; large-scale digital B2C experience also welcome
* Strong experience with CRM and marketing automation platforms; Braze knowledge a plus
* Analytical mindset with independent data-driven decision making
* Stakeholder management and ability to translate requirements into solutions
* Organizational and autonomous work style
* Proactive, adaptable and creative for campaign content and AI-driven ideas
* teamwork
* problem-solving
* proactivity
* CRM platforms and marketing automation
* segmentation and personalization
* A/B testing and analytics
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