Industry Activation Strategist, Luxury

1 giorno fa

Varese, Lombardia, Italia TikTok Tempo pieno
h3Overview /h3pIn this role you will generate data-driven vertical insights for the CPG and CS sectors, shaping strategic narratives and sales enablement. You’ll partner with rPCS and GBS to translate market signals into actionable strategies that accelerate product adoption and revenue growth. You will craft executive-ready POVs, benchmarks, and scorecards to guide cross-functional execution. Your work helps turn industry intelligence into scalable solutions and measurable impact for advertisers on TikTok. /ph3Responsabilità /h3ulliGenerate data-driven vertical insights from market intelligence, platform trends, and competitive signals to spot growth opportunities and risks. /liliDevelop vertical benchmarks, scorecards, and client-facing insight frameworks to support penetration, product adoption, and revenue growth. /liliTranslate insights into clear vertical narratives and executive-ready POVs for GBS-facing sales motions and client discussions. /liliCodify high-impact vertical use cases and scalable sales enablement materials to elevate client pitches and drive adoption of priority solutions. /liliCollaborate with rPCS and Global Business Marketing to align vertical priorities with sales execution and translate insights into action. /liliSupport insight tooling and automation by defining requirements with cross-functional teams. /liliAttend high-value client meetings as a trusted reference for market research and industry insights. /li /ulh3Requisiti fondamentali /h3ulli5+ years of experience in digital marketing /liliExecutive presence and ability to engage C-level executives /liliStrong verbal and written communication, simplifying complex industry-wide challenges for senior stakeholders /liliExperience using advertising data to craft campaign strategies across full-funnel objectives /liliStrong understanding of TikTok's product measurement suite /liliExecutive presence /liliStrong communication /liliCollaborative mindset /liliUnderstanding of TikTok product measurement suite /liliAbility to translate data into campaign strategies /liliData-driven insight generation /li /ul #J-18808-Ljbffr