Global Marketing Revenue Operations Lead
1 giorno fa
Sesto, Trentino-Alto Adige, Italia
ABB
Tempo pieno
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Overview In this role you will drive how marketing converts demand into pipeline and orders for Energy Industries. You’ll integrate data, platforms and processes across Salesforce, Marketing Cloud Account Engagement and 6sense to engage the right accounts and accelerate leads to sales. You will lead ABM for priority and installed-base accounts and translate performance insights into better decisions across hubs and lines. This position offers global scope, cross-functional collaboration and the chance to shape revenue operations at scale. Responsabilità
* Own the marketing revenue operations framework from first signal to won order, aligned with regional sales
* Lead account-based marketing for priority and installed-base accounts using 6sense data
* Oversee marketing data quality and lead routing across Salesforce, Marketing Cloud Account Engagement and 6sense
* Build and run pipeline and performance reporting (marketing-sourced and influenced) and share a single truth with sales
* Set campaign planning and measurement standards used by regional hubs and lines
* Support the Service team’s installed base modernization pipeline with targeting and measurement
* Collaborate with AI operations to automate lead scoring, routing and reporting within privacy guidelines
* Partner with Sales, Commercial Excellence and IS on processes, tools and data governance
* Manage agencies and platform partners for demand generation and ABM with clear performance targets
* Coach hub and line marketers on processes, dashboards and tools and drive adoption Requisiti fondamentali
* 7+ years in B2B marketing operations, revenue operations, demand generation or ABM
* Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) and with 6sense or similar ABM platform
* Strong analytical skills in funnel and pipeline modelling, attribution and dashboards
* Proven ability to build processes and data governance across marketing and sales in a global, matrixed org
* Practical experience applying AI and automation to marketing workflows
* Ability to turn data into clear recommendations for senior stakeholders
* Fluent English; other languages advantageous
* cross-functional collaboration
* strategic thinking
* communication and influencing
* Salesforce
* Marketing Cloud Account Engagement (Pardot)
* 6sense or ABM platform
* Own the marketing revenue operations framework from first signal to won order, aligned with regional sales
* Lead account-based marketing for priority and installed-base accounts using 6sense data
* Oversee marketing data quality and lead routing across Salesforce, Marketing Cloud Account Engagement and 6sense
* Build and run pipeline and performance reporting (marketing-sourced and influenced) and share a single truth with sales
* Set campaign planning and measurement standards used by regional hubs and lines
* Support the Service team’s installed base modernization pipeline with targeting and measurement
* Collaborate with AI operations to automate lead scoring, routing and reporting within privacy guidelines
* Partner with Sales, Commercial Excellence and IS on processes, tools and data governance
* Manage agencies and platform partners for demand generation and ABM with clear performance targets
* Coach hub and line marketers on processes, dashboards and tools and drive adoption Requisiti fondamentali
* 7+ years in B2B marketing operations, revenue operations, demand generation or ABM
* Hands-on experience with Salesforce and Marketing Cloud Account Engagement (Pardot) and with 6sense or similar ABM platform
* Strong analytical skills in funnel and pipeline modelling, attribution and dashboards
* Proven ability to build processes and data governance across marketing and sales in a global, matrixed org
* Practical experience applying AI and automation to marketing workflows
* Ability to turn data into clear recommendations for senior stakeholders
* Fluent English; other languages advantageous
* cross-functional collaboration
* strategic thinking
* communication and influencing
* Salesforce
* Marketing Cloud Account Engagement (Pardot)
* 6sense or ABM platform