Senior Product Marketing

pSécheron Hasler Group is a global leader in railway and industrial electrification systems, offering cutting-edge solutions to enhance transportation and decarbonize industrial processes. With a rich heritage of over a century and a commitment to innovation, Sécheron Hasler Group is growing worldwide. /ppFor the Electrical Safety Solutions (ESS) Business Unit, we are looking for an experienced marketing professional with a strong interest in technical products and industrial markets. The Senior Product Marketing Exhibitions Specialist will translate ESS business priorities and product value propositions into clear marketing communications, sales tools, product training and customer-facing materials. The candidate will work closely with the Head of Business Development Marketing, Product Line Managers, Sales and the Sécheron Hasler Group Marketing Team. /ppGlobal objectives: /pulliDrive the execution of the ESS marketing plan and business growth priorities, in cooperation with the Head of Business Development Marketing, Product Line Managers and Sales. /liliDevelop and maintain marketing and sales materials for existing and new products and applications. /liliDevelop product marketing communication using various communication channels to promote ESS and its respective products. /liliWork with the Sécheron Hasler Group Marketing Team for trade shows/fairs and manage the required preparation and coordination with the respective Business Unit teams. /liliProvide marketing inputs and product communication materials to support Product Line Managers and Sales. /li /ulpKey

responsibilities:
/pullipDevelop and deliver marketing communication plans based on ESS business priorities agreed with the Head of Business Development Marketing. /p /lilipContribute to product launch plans defined with the Head of Business Development Marketing and Product Line Managers; coordinate the preparation and delivery of marketing materials, training and communication activities /p /lilipDevelop marketing and sales materials, including commercial brochures, PowerPoint presentations, promotional videos and animations for products and applications, and website content. /p /lilipCollect and structure market and competitor information; prepare customer-oriented product messages, competitive comparisons and sales enablement materials in collaboration with the Head of Business Development Marketing and Product Line Managers. /p /lilipDevelop product training materials with Product Line Managers and support training for the worldwide Sales network. /p /lilipMaintain product documentation for intranet and corporate purposes. /p /lilipCoordinate annual exhibition and trade show preparation within ESS, based on priorities agreed with the Head of Business Development Marketing and Sales, and in alignment with the Sécheron Hasler Group Marketing Team. /p /lilipDevelop marketing concepts, communication campaigns, exhibition experiences, templates and customer engagement initiatives aligned with ESS business priorities. /p /lilipContribute to the annual ESS strategy review by preparing marketing performance indicators, communication plans and supporting materials. /p /lilipSupport the continuous improvement of ESS sales enablement tools and materials, helping ensure that Sales teams have up-to-date product messaging, training and communication. /p /lilipFurther education in industrial product marketing /p /lilipDegree in marketing, communications, business or a technical field; equivalent professional experience will also be considered. /p /lilipAbility to understand electronic products and translate technical information into clear customer-facing content. /p /lilipSolid experience in marketing communications, product marketing or sales enablement in an international industrial B2B environment. /p /lilipExperience creating marketing materials for technical products and collaborating with Sales, Product Management or Engineering teams. /p /lilipExperience coordinating projects and stakeholders across different countries or functions. /p /lilipExperience in product marketing, marketing communications or sales enablement for technical products. /p /lilipGood knowledge of at least one of the following industry sectors: high voltage, railway traction systems, power transmission distribution, renewable energy and e-mobility. /p /lilipInterest and ability to understand DC and AC power systems and corresponding product needs. /p /lilipExcellent project management, organizational and problem-solving skills. /p /lilipExcellent written and verbal communication and presentation skills. /p /lilipAbility to translate technical information into clear marketing messages and customer benefits. /p /lilipProven ability to think creatively, identify and resolve problems. /p /lilipExperienced to work under pressure and meet deadlines. /p /lilipProficiency in MS-Office programs. /p /li /ulpWe fosterflat hierarchiesanddirect communication, enabling quick decisions and s