Europe Truck Product Marketing Manager

ph3Position: Europe Truck Product Marketing Manager /h3 h3Location: Italy (Netherland, France, UK as further options) /h3 h3About the role: /h3 pthe Product Marketing Manager own the full product lifecycle for BYD Truck in Europe: market analysis and intelligence, benchmark, customer requirements, product specifications, positioning, value proposition, eMobility and Go to Market execution. /p pThis role is the end‑to‑end product owner for BYD’s truck portfolio in Europe, integrating customer requirements, technical specifications, product positioning, and Go‑to‑Market execution into a unified and competitive product strategy. Acting as the primary interface between European customers, HQ product teams, and regional commercial functions, the Senior Manager drives product definition, competitiveness, commercial offering, and lifecycle performance — from concept validation to launch and continuous improvement — ensuring that BYD trucks meet market expectations and outperform key competitors. /p h3Reports to: /h3 pThe Head of Product Marketing Truck Bus. /p h3Key

responsibilities:
/h3 ul libProduct Strategy Roadmap: /b define and steer the European product strategy, ensuring alignment with market needs, regulatory requirements, and competitive benchmarks. /li libCustomer Market Insight: /b integrate customer requirements, operator feedback, and market intelligence into product specifications and positioning. /li libCompetitive Positioning: /b shape the value proposition and differentiation vs. European OEMs across segments and applications. /li libGo‑to‑Market Leadership: /b lead GTM strategy, launch governance, and cross‑functional readiness with sales, service, engineering, and HQ. /li libLifecycle Ownership: /b manage product lifecycle from introduction to phase‑out, ensuring continuous competitiveness and commercial effectiveness. /li libCommercial Enablement: /b ensure the truck portfolio is supported by strong sales tools, technical materials, and commercial catalogues. /li /ul h3Main duties: /h3 ul liCollect, validate, and structure customer requirements from fleets, dealers, tenders, and key accounts. /li liTranslate market needs into product specifications, technical targets, and configuration guidelines. /li liCoordinate with HQ product teams on roadmap, homologation, engineering changes, and technical development. /li liPrepare product positioning documents, value proposition frameworks, and competitive benchmark analyses. /li liDevelop sales enablement tools: product sheets, technical documentation, catalogues, training materials. /li liSupport pricing strategy, TCO modelling, commercial offer definition (vehicle + charging + services). /li liLead launch readiness activities: product training, demo fleet planning, internal communication, GTM governance. /li liMonitor product performance, customer satisfaction, and competitive landscape to identify improvement actions. /li liProvide technical‑commercial support to regional sales teams and key account managers. /li liEnsure compliance with European regulations, homologation requirements, and market‑specific standards. /li /ul h3Requirements competencies: /h3 h3Technical Competences /h3 ul liStrong product planning capabilities and understanding of EV systems (battery, powertrain, charging). /li liExpertise in product marketing, positioning, and value proposition design. /li liSolid knowledge of Go to Market strategy and launch management. /li liAbility to translate customer requirements into actionable product specifications. /li liAnalytical mindset: market intelligence, competitor benchmarking, TCO modelling. /li liFamiliarity with European truck regulations, homologation processes, and fleet operational needs /li liProven knowledge of bus products and the public transport business is a valued plus. /li /ul h3Skills /h3 ul liCross‑functional leadership and stakeholder management (HQ, engineering, sales, service). /li liExcellent communication and ability to simplify complex technical topics. /li liStructured and creative thinking, problem‑solving, analytical reasoning and decision‑making. /li liCustomer‑centric mindset and strong business acumen. /li liHigh ownership, accountability, and ability to operate in fast‑changing environments. /li liAttitude to work with teams from various countries and cultural backgrounds, positive attitude; /li liExperience as Product or Sales Manager in the automotive field, preferably Commercial Vehicles business; /li liEngineering or Business-related Bachelor’s degree; /li liExcellent English another European language skills; /li liReady for business travels up to 30 % of the time. /li /ul /p #J-18808-Ljbffr