Head of Product Marketing

ph3About Us /h3 pSatispay began by rethinking the simple act of a payment to remove the friction from our daily routines. But we didn’t stop there. Today, we are building a complete financial platform designed to empower people and concretely improve their lives. By giving our 6 million users a clear, open path to pay, save, and invest, we are evolving into the definitive destination for every financial need. Joining our team means stepping into a critical role with the authority and responsibility to drive significant business outcomes and shape the strategic trajectory of the company and the industry. We are powered by a culture of ownership, relentless execution, and strategic foresight. We are brave in our approach, making courageous decisions and tackling challenges head-on, underpinned by a deep sense of responsibility for sustainable, ethical, and long-term success. /p h3What You'll Be Doing /h3 pAs our Head of Product Marketing
- Merchant, you’ll play a key role in owning the product marketing strategy for our entire Merchant business and driving merchant acquisition, activation, and loyalty. This is an opportunity to lead within a high-growth, constantly evolving environment – a challenge perfectly suited for an executive ready to navigate and shape change at scale and contribute to something bigger. /p pIn this role, embodying ownership and a commitment to craving impact, you will be expected to deliver significant results by: /p ul liOwn the Merchant Product Marketing Strategy
- Define and drive the go-to-market vision for all Merchant products, ensuring positioning, messaging, and launch plans are tightly aligned with commercial and business goals. /li liLead Launches for New Products
- Own go-to-market for new merchant offerings as they roll out – from established products like Business Premium to upcoming additions to our merchant toolkit – shaping narrative, positioning, and launch strategy from the ground up, often ahead of public announcement. /li liBuild and Lead a Small, High-Impact Team
- Hire, coach, and grow a lean team of product marketing specialists, setting a high bar for craft and ownership. With a small team, you'll be hands-on day to day – shaping briefs, reviewing work closely, and stepping in on execution where needed, not just delegating. /li liDrive Go-to-Market Excellence
- Lead end-to-end launches for new merchant products and features, from positioning and narrative to sales enablement, channel strategy, and post-launch measurement. /li liPartner Across the Business
- Act as the key link between Product, Sales, Business Development, CRM, and Creative teams, ensuring merchant-facing strategies are grounded in real market and merchant needs. /li liShape Merchant Segmentation Value Propositions
- Develop differentiated value propositions across merchant segments (micro, SMB, enterprise) to maximize relevance, adoption, and retention. /li liOwn the Merchant Narrative
- Define how Satispay talks to merchants – across sales materials, campaigns, product comms, and events – ensuring consistency and clarity at every touchpoint. /li liDrive Data-Informed Decisions
- Set clear KPIs for merchant acquisition and engagement, using data to prioritize investments and continuously refine strategy. /li liRepresent Merchant Marketing at Leadership Level
- Bring insights, plans, and results to senior stakeholders, influencing broader company strategy on the merchant side of the business. /li /ul pYou will lead and mentor high-performing teams, collaborate closely with peers with structured communication and transparency, demonstrating a commitment to integrity and ownership. /p h3Who We're Looking For /h3 pWe are seeking a proven leader with a distinguished track record of success in driving strategic initiatives and achieving significant business growth within relevant sectors. /p pYou will lead by example, combining ambition with purpose, drive impactful results and cultivate ownership and continuous improvement in our dynamic environment. /p ul liSenior Leadership Experience, with a Hands-On Mindset
- You have 10+ years of marketing experience, including experience leading product marketing or B2B marketing teams, but you're just as happy writing the brief yourself as reviewing someone else's. /li liB2B / Merchant Marketing Background
- You have hands-on experience marketing to businesses or merchants, ideally in payments, fintech, or another two-sided marketplace. /li liComfortable Building, Not Just Managing
- You're energized by the idea of shaping a small team's ways of working from scratch, rather than stepping into an already-established machine. /li liExcellent Communication Skills
- You articulate complex concepts clearly and compellingly, in both written and verbal form, to audiences ranging from your team to senior leadership. /li liComfortable in a Fast-Paced Environment
- You're highly driven and goal-oriented, ideally with experience in a fast-paced or tech company environme