Digital Marketing Execution Manager

19 ore fa

monzabrianza, lombardia, Italia Novartis Tempo pieno
Overview

In this role you will drive compliant, omnichannel digital engagement for selected products within the Commercial Portfolio. You collaborate with cross-functional teams to ensure timely, accurate content and impactful customer journeys on approved channels. You will analyze insights to optimize performance and maintain platform readiness and governance. This position offers a meaningful chance to shape digital touchpoints and support portfolio outcomes in a regulated environment.

Responsabilità
  • Develop omnichannel digital engagement plans aligned with portfolio strategy and execute them for high-quality customer journeys
  • Analyze customer insights and channel performance to identify opportunities and drive improvements
  • Manage the digital content lifecycle across approved channels ensuring accuracy and compliance
  • Coordinate development and deployment of promotional and non-promotional digital content within portfolio strategy
  • Monitor engagement metrics and journeys to optimize digital experiences
  • Maintain channel readiness and deployment schedules for reliable activation
  • Drive compliance and governance across all digital activities, ensuring audit-ready workflows
  • Collaborate with Commercial Portfolio Unit, Medical, Regulatory, EE, and external partners to deliver digital initiatives using analytics and insights
Requisiti fondamentali
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or Business; MBA or equivalent postgraduate qualification preferred
  • Fluent in Italian and English
  • 5-8 years of digital marketing and omnichannel experience, preferably in regulated industries such as pharmaceuticals or healthcare
  • Proven ability to leverage insights and data to develop and optimize digital engagement plans
  • Strong expertise in omnichannel execution, content lifecycle management, and governance in regulated environments
  • Hands-on experience managing content, platforms, activation, readiness, and deployment across multiple touchpoints
  • Excellent stakeholder management, communication, organization, and problem-solving skills
  • Ability to manage multiple brands, priorities, agencies, and cross-functional teams
  • Stakeholder management
  • Communication
  • Collaborative
  • Omnichannel execution
  • Content lifecycle management
  • Digital asset governance