Digital Performance Marketing Analyst
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In qualità di Digital Performance Marketing Analyst, entrerai nel team Retail Media per guidare la crescita tramite un approccio data-driven focalizzato sull’ottimizzazione delle performance digitali su canali onsite e offsite. Gestirai configurazione, attivazione e monitoraggio di campagne, trasformando i dati in insight operativi per potenziare i risultati. Lavorerai a stretto contatto con marketing, campaign management, ad tech e commerciale per decisioni basate sui dati e miglioramenti continui. Un ruolo ideale per chi ama l’impatto misurabile, la collaborazione cross-funzionale e l’innovazione nel retail media.
Retribuzione / Benefits- Welcome days
- Mental health support (via nilo)
- Smart working / ibrido
- Redcare Events
- Training and personal growth
- Employee discount
- Configurare e attivare campagne Retail Media onsite sul sito e sull’app Redcare per i partner
- Analizzare dati provenienti da campagne e fonti aziendali
- Gestire, consolidare e incrociare database di grandi dimensioni con Excel
- Sviluppare report, dashboard e analisi delle performance
- Interpretare i risultati in insight e raccomandazioni operative per ottimizzare le campagne
- Collaborare con i team Marketing, Campaign Management, Ad Tech e Commerciale per decisioni data-driven e migliorare le performance
- Almeno 2 anni di esperienza in Data Analysis, Performance Marketing o ruoli affini
- Spiccate capacità analitiche e approccio data-driven
- Conoscenza avanzata di Microsoft Excel (formule e strumenti di analisi)
- Capacità di sviluppare report e dashboard chiari ed efficaci
- Precisione e buone capacità organizzative e di gestione di stakeholder
- Ottima conoscenza di italiano e inglese (scritto e parlato)
- La conoscenza di Google Ads, Econda e Contentsquare è un valore aggiunto
- capacità analitiche
- orientamento ai dettagli
- problem solving
- Microsoft Excel avanzato
- Power Query (vantaggio)
- Google Ads
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