Market Developer

Corteva Agriscience™ the world's first dedicated agriculture start-up, serves to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Our employees fulfill this purpose everyday by building/participating in an inclusive culture where we encourage each other to stay curious, think differently, act boldly and do what's right for our customers, our co-workers, our partners and our planet. With over 20,000 team members from 130 countries, innovating in 140 world class R&D facilities, we have the resources, leadership heritage and partner ecosystem to make a meaningful impact now and into the future.

We're looking for a Biostimulants Market Developer in the South of Italy: a product/crop expert in the Italian market, member of the Country Biostimulants team and reporting to the sales Manager. As a support to the sales teams in the area, you will help synthetize the technical information from the Country Biostimulants Team and turn it into a marketing and commercial program to be presented to the Customers. Your daily mission is to support Corteva sales team with commercial and technical advice addressed to Customers. “Corteva sales team brings the Customer intimacy and trust relationship when the BMD brings the commercial and technical support” on a biostimulants market. You will help the teams to grow an efficient commercial approach, in demand creation and training at Customer and Farmer level. You will be accountable for sales on the territory, assist and train the Corteva sales teams executing meetings with key accounts, referencing new products and supporting both sell‑in and sell‑out activities.

• Rolling out the Marketing strategy, voice of the Customer for the LPCT
• Proactively identifies local gaps and needs to be filled with new biostimulants portfolio.
• Actively scouts local competition to provide LPCT and marketing team with valuable information: this business is highly fragmented; most of the market knowledge is collected on local scale and in the field.
• Helps on the bottom‑up marketing plan and budget requirements for a correct Customer demand generation.
• In coordination with the Country Biostimulants team, implements a product/Customer segmentation strategy.
• Rolls out the new products and helps organizing the Customer endorsement plan (demos, technical transfer and animation)
• Supporting the Sell‑in
• First sell‑in consists in supporting the sales team and getting their buy‑in on the range of products.
• Being part of an internal network, together with sales, management and marketing teams to ensure a “biostimulants awareness and competency” in Corteva.
• Active support to the Corteva sales teams during the meetings with key Customers:
  • New products / project reviews
  • Campaign kickoff meetings
  • Mid‑season and End‑season assessments and workshops
• Supporting sales teams with trainings before/during the selling season
• Collects competitor's portfolio information to help the team have a comprehensive understanding of general and local markets.
• Supporting the Sell‑out
• During the season and together with the Corteva´s commercial team plans field events at Farmer level (when needed also with Distributors/Dealers support): collects intermediate assessments and value them.
• Support the stakeholders along the value chain and food chain with regular coaching, training, following up and ensuring knowledge transfer on biostimulants portfolio to Customers' teams.
• Sales planning, forecast and budget.
• Help sales Teams in their forecasting activity.
• Based on market information, actively participate to the budgeting process for biostimulants in the market/area.
• Be accountable to reach the budget.

Travel: 80% within the territory to cover

• Degree: Academic in Agronomy or significant experience in the Ag business
• Other valuable requirements: Sales or Agronomy experience in the Country. Solid background on crop management (main 2 crops of the region), with plant nutrition and soil science experience. Good knowledge of the commercial environment in the given geography.
• Experience: Valuable in similar roles. Passed experience on key crops and field trials and demos implementation. Strong business mindset and experience working with biostimulants, crop protection or seed products.
• Results and business oriented. Ability to work closely with customers and respond to their needs.
• Good understanding of the Ag Business environment and Go To Market. <