Social Media Manager

Social Media Manager - Milan, Italy (Hybrid)

We are looking for a highly creative, culturally connected and strategically minded Social Media Manager to lead the global social media presence of Roberto Cavalli and Just Cavalli.

Responsible for defining and delivering the social media strategy for both Roberto and Just Cavalli, translating their distinct identities into compelling digital storytelling that build cultural relevance, strengthens brand desirability and engages audiences worldwide.

Combining strategic thinking with a strong creative eye and hands‑on execution, the successful candidate will oversee the full social media lifecycle, from strategic planning and content direction to campaign activation, community engagement and performance analysis.

Working closely with Global Marketing, Communications, Creative, E-commerce, and licence partners, the role will ensure that social media is a central expression of each brand’s identity, supporting key business priorities while responding to the cultural conversations shaping fashion, music, art and contemporary luxury.

Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel. Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement. Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.

• Define and implement the global social media strategy for Roberto Cavalli and Just Cavalli, ensuring each brand has a clear, differentiated voice, visual identity and audience proposition.
• Translate overall brand strategy, seasonal priorities and commercial objectives into channel strategies, content pillars and integrated social media plans.
• Establish annual and seasonal social media calendars aligned with collection launches, fashion shows, campaigns, collaborations and key cultural moments.

• Lead social‑first storytelling and content planning across all relevant platforms.
• Translate global campaigns, runway shows, collection launches and brand collaborations into engaging digital narratives.
• Balance editorial brand‑building content with immediate, reactive and culturally relevant product storytelling.
• Maintain the highest standards of visual quality, tone of voice and creative consistency across all channels.

• Work closely with PR and Communications to align social media activity with celebrity, influencer and media strategies.
• Identify relevant creators, cultural voices and emerging talent who can authentically connect with each brand’s audience.
• Oversee influencer‑led content and social partnerships, from briefing and content approval through to activation and performance evaluation.
• Maintain a strong understanding of the global fashion landscape, cultural movements and the digital behaviours of luxury and contemporary fashion audiences.

• Oversee the day‑to‑day management of global social media channels, ensuring content is published to the highest standard and in line with agreed calendars.
• Monitor conversations, sentiment and emerging cultural opportunities, responding proactively where appropriate.
• Ensure all content adheres to brand guidelines, platform requirements, usage rights and relevant approval processes.

• Define relevant KPIs and measurement frameworks aligned with brand awareness, engagement, content effectiveness and business objectives.
• Monitor and analyse channel performance, campaign results and audience insights, translating data into actionable recommendations.
• Deliver regular reporting to Global Marketing and key stakeholders, identifying opportunities to improve content effectiveness and channel growth.
• Collaborate with paid media and performance marketing teams to maximise the reach and impact of priority campaigns.
• Manage social media budgets, agency relationships and external resources where applicable, ensuring effective allocation and delivery.

• Work closely with Global Marketing, PR, Creative, E‑commerce, Merchandising and Licence partners to ensure a coherent and integrated brand experience.
• Act as the central point of contact for global social media strategy, guidelines, content planning and best practices across b