Regional Sales Manager On Trade South Italy

ROLE: Regional Sales Manager On Trade Italy (South Zone)

FUNCTION: Sales

REPORTS TO: Sales Director On Trade Italy

LOCATION: According to assigned region (South)

We are a vibrant family-owned company in the spirits industry, driven by seven generations of the Bacardí family. Founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó, we revolutionized the world of spirits by creating the first light rum in the world.

Today, we manage a portfolio of more than 200 brands, including Bacardi rum, Grey Goose vodka, Patrón tequila, Martini vermouth and sparkling wines, Dewar\'s Scotch whisky, Bombay Sapphire gin, Cazadores tequila, and William Lawson\'s whisky, among others.

We are an extended family of more than 7,000 employees worldwide, proudly called “Primos.”

We are guided by the entrepreneurial spirit of our founder, and our three cultural pillars—Fearless, Family, and Founders—inspire our Primos to be the best version of themselves.

• Fearless: agile mindset, courage to innovate and challenge the status quo.
• Family: we treat people and communities like family. Always.
• Founders: we act as if the business were our own, with responsibility and long-term vision.

As Regional Sales Manager On Trade Italy, you will lead Bacardi’s commercial and cultural strategy in your region, responsible for teams of Field Managers and Business Managers, ensuring achievement of commercial objectives, talent development, and proper regional execution of the national strategy.

Your leadership will make the difference. You will be a reference in culture, execution, and results, driving sustainable business growth.

WITH THE CONSUMER AT THE CENTER, YOUR MAIN OBJECTIVES WILL BE:

• Ensure achievement of commercial objectives for volume, GP, and GM, breaking down targets by sub-zone, channel, and key customer segment.
• Continuously optimize pricing, discount, and margin plans, working with the Revenue Growth Management team to ensure sustainability and competitiveness.
• Analyze execution KPIs weekly using tools such as Power BI, setting clear action plans and measuring impact.
• Translate national strategy into a regional commercial plan that prioritizes opportunities by customer type, category, and brand activation.

• Be the voice of the region in national committees, defending local priorities with global vision and objective data.
• Align objectives and plans with key departments such as Trade Marketing, KAMs, and Brand Ambassadors, ensuring consistency between point-of-sale execution and brand strategy.
• Translate national strategies into actionable playbooks for the team, with clear indicators and realistic goals.
• Develop a leadership culture where Area Managers and Business Managers operate with autonomy, commercial vision, and business ownership.
• Apply a structured leadership cycle based on Field Manager tools: 1:1 meetings, weekly team meetings, and biweekly work-with sessions.
• Design individual development plans using 360° feedback tools and structured performance check-ins.
• Promote an environment of clear, courageous, and empathetic feedback, where mistakes are seen as learning opportunities.
• Be a role model for Bacardi’s leadership approach, integrating Family, Founders, and Fearless values into every decision.
• Foster a sense of belonging, knowing the team beyond their role, and ensuring inclusion, motivation, and well-being.
• Balance accountability and care, reinforcing responsibility through a human, direct, and courageous leadership style.

Requirements

• Minimum 10 years in senior sales positions, ideally in premium beverages or FMCG.
• At least 6 years of experience leading managers and developing talent.
• Knowledge and management of multiple Nielsen zones in Italy.
• Strategic mindset and proven ability to lead change.
• Experience in complex negotiations and key account development.
• Advanced proficiency in commercial tools (Power BI, CRM).
• Advanced Italian and English.
• Availability to travel within Italy.
• Strategic Agility: ability to anticipate changes, connect business variables, and quickly adapt local strategy while maintaining alignment with national vision.
• Talent Development: genuine commitment to team growth, creating individualized plans and fostering a culture of continuous learning.
• Communication Clarity: ability to deliver structured, direct, and empathetic messages that inspire and align teams.
• Emotional Intelligence: ability to manage your own emotions and