Commercial Excellence manager

The Commercial Excellence Manager is responsible for enabling the Marketing & Sales organization to achieve sustainable business growth through the delivery of best-in-class operational support, data-driven decision-making, and continuous capability building. This role leverages a deep understanding of brand strategy and market dynamics to optimize commercial processes and drive performance. By combining operational excellence with strategic insight, this role ensures the effective execution of go-to-market strategies, optimization of commercial processes, and maximization of field force and key account performance. The ideal candidate is adept at translating brand insights into actionable plans that enhance sales effectiveness and market penetration.

The role acts as a key partner to Sales, KAM, and Marketing leadership by providing integrated analytics, CRM ownership, incentive management, and omnichannel support — while fostering a culture of performance, agility, and customer centricity. It also plays a pivotal role in driving digital transformation, enhancing launch readiness, and shaping market access strategies through actionable insights and innovative tools. Marketing experience in analyzing market dynamics, forecasting, and developing marketing strategies makes them exceptionally well-suited to contribute to these key initiatives.

Analyzing market performance and identifying key drivers for brand success is directly applicable to these responsibilities.

Lead and support Sales and KAM functions in delivering best-in-class Sales Operations services.

Develop and implement innovative tools, processes, reports, and analyses to drive business growth.

Drive efficiency and effectiveness in commercial resource allocation aligned with business priorities and P&L objectives.

Oversee performance management processes for Sales teams and support talent development (e.g., CRM utilization, data analytics).

Provide comprehensive sales information services, including dashboard creation, KPI tracking, and market insights from multiple data sources.

Act as an internal consultant to optimize and streamline sales-related processes and activities.

Coordinate the implementation and continuous improvement of sales incentive programs, including segmentation & targeting, territory alignment, sales target setting, and incentive calculation.

Analyze sales execution data and incentive outcomes to identify productivity improvements and ensure fair, data-driven decisions

Ensure CRM system optimization, data quality, and usability to support field force efficiency and omnichannel planning.

Maintain structured and accurate customer, market, and sales data.

Lead CRM-based planning, execution tracking, and performance reporting.

Drive strategic decision-making based on CRM insights and commercial KPIs.

Support change management initiatives related to digital transformation and closed-loop marketing adoption.

Co-lead the automation of digital tools for incentive management and target setting, ensuring data integrity and system enhancement.

Marketing experience in understanding customer behavior and market trends will be invaluable in ensuring the CRM system effectively supports sales and marketing efforts

Design and implement standard reporting to track performance vs. plan across business units.

Deliver ad-hoc analyses to support strategic decisions, product launches, and commercial planning.

Integrate diverse data sources to generate actionable insights for field force and KAM optimization.

Monitor competitive and market dynamics to inform resource allocation and territory planning.

Provide analytical support for business reviews, forecasting, and scenario modeling.

A marketing experience in forecasting experience and analytical skills are crucial for providing accurate insights and driving informed decision-making.

Define KPIs and success metrics to assess brand performance and campaign effectiveness.

Collaborate with external partners and agencies to conduct qualitative research on HCP perception, message recall, and promotional impact.

Translate market insights into actionable recommendations to optimize brand strategy and resource deployment.

Support business reviews and deep dives on marketing effectiveness and promotional ROI.

Identify and manage new routes to market across all channels to unlock business growth opportunities.

Manage customer profiling, targeting, and segmentation strategies to ensure data-driven execution.

Lead the implementation of launch readiness frameworks and milestone tracking for new products or indications.

Ensure strong