Product Marketing Specialist – Clinical Assessment

As a Product Marketing Specialist in the Clinical Assessment division at Giunti Psychometrics, you will play a key role in strengthening the positioning and driving the growth of our Mental Health solutions within the B2B market.

You will work closely with our Marketing and Sales teams to develop effective product positioning, identify new business opportunities, and implement go-to-market strategies, with a particular focus on offline marketing initiatives.

Through your market knowledge, analytical mindset, and creativity, you will help connect customer needs, commercial opportunities, and product development, contributing to the growth of our Clinical Assessment business and our mission to promote psychological well-being in the workplace.

• Job Title: Product Marketing Specialist – Clinical Assessment
• Reporting Line: Marketing Manager
• Team Management: None
• Workplace Model: Hybrid
• Location: Firenze

• Define and strengthen the value proposition and positioning of our Clinical Assessment solutions, adapting key messages to the needs of medium and large organizations;
• Analyze market trends, customer needs, and the competitive landscape to identify growth opportunities and support strategic marketing decisions;
• Develop and implement go-to-market strategies for new services and repositioning initiatives for existing solutions;
• Create and maintain sales enablement materials, providing the Sales team with effective tools, presentations, and content to support commercial activities;
• Analyze and segment customer databases to identify new business opportunities, develop offline B2B lead generation campaigns, and coordinate lead management activities;
• Plan and coordinate offline marketing initiatives, including events, trade fairs, industry conferences, and direct marketing activities, ensuring alignment with digital marketing efforts;
• Monitor marketing performance, business line revenues, campaign effectiveness, and ROI, translating data into actionable insights and recommendations;
• Collect and analyze customer feedback through structured Voice of Customer initiatives, translating insights into recommendations for product development and continuous improvement.

• Degree in Marketing, Business Administration, Communications, Psychology, or a related field;
• Proven experience in product marketing or B2B marketing, with the ability to independently manage marketing initiatives and contribute to product positioning and go-to-market strategies;
• Hands‑on experience in offline B2B marketing activities, including events, trade fairs, direct marketing, and the development of sales enablement materials in close collaboration with commercial teams;
• Strong analytical skills, with experience in customer database analysis, KPI monitoring, and ROI measurement, combined with excellent writing and communication skills.

• Experience in the healthcare, mental health, or psychological well‑being sectors;
• Knowledge of the market dynamics of healthcare organizations and public institutions;
• Familiarity with CRM and marketing automation platforms, such as Salesforce or Brevo;
• Experience collecting and analyzing customer feedback through interviews, surveys, or Net Promoter Score (NPS) initiatives;
• Experience coordinating external suppliers, agencies, and partners for offline marketing initiatives;
• Familiarity with lead generation and lead management processes in B2B environments;
• Experience working in cross‑functional teams involving Marketing, Sales, and Research & Development;
• Experience in international or multi‑market business environments.

We believe that professional expertise is only part of what makes a great team member. We are looking for someone who shares our values and brings a collaborative, proactive, and results‑oriented mindset to their work.

• Proactivity and Problem‑Solving: You anticipate challenges, identify opportunities, and take initiative in developing practical and effective solutions;
• Planning and Ownership: You manage priorities independently, organize projects effectively, and take responsibility for delivering results;
• Communication and Collaboration: You communicate clearly, build strong relationships, and enjoy working across different teams, particularly with Sales and Product Development;
• Commitment to Excellence: You strive for quality, embrace feedback, and continuously seek opportunities to improve marketing activities and business out