Senior Content Strategist
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In this role, you will lead social and content strategy for local and global brands, translating business goals into actionable frameworks. You will work with cross-functional teams to shape platform-specific strategies, content ecosystems, and audience engagement plans. Your insights will drive creative direction and measurable outcomes across campaigns and always-on programs. You join Publicis Groupe’s Content team to help lead the Change in a dynamic, cross-market environment.
Retribuzione / Benefits- Continuous development
- Growth culture
- People care and wellbeing initiatives
- Competitive compensation
- Collaborative, innovation-driven environment
- Develop social, creator and content strategies for local and global clients across industries
- Translate objectives into strategic frameworks and recommendations
- Create platform-specific strategies, editorial territories and engagement plans
- Own strategic workstreams from briefing to implementation guidance
- Identify cultural, audience and platform insights and translate them into opportunities
- Synthesize audience, competitor and landscape data into strategic implications
- Collaborate with Creative teams to align insight, strategy and execution
- Contribute to campaign and always-on content planning ensuring coherence with brand strategy
- Build strategic narratives, roadmaps and presentations
- Present recommendations to clients and lead workshops and meetings
- Support complex briefs and key client opportunities with Content Strategy Lead
- Collaborate across Strategy, Creative, Account, Media, Data & Insights and Production
- Define measurement frameworks and use learnings to optimize future work
- Monitor emerging platforms and digital behaviors for client relevance
- Contribute to new business pitches and agency initiatives
- Mentor junior strategists through collaboration and feedback
- Strengthen Content team’s strategic tools, methodologies and thought leadership
- 6+ years in Content, Social or Digital Strategy or related disciplines
- Proven experience delivering social and content strategies for established brands
- Strong understanding of major social platforms and emerging ones
- Knowledge of social culture, creator ecosystems and platform dynamics
- Ability to translate research and insights into strategic and actionable recommendations
- Experience creating strategic frameworks, ecosystems and roadmaps
- Analytical mindset with the ability to translate data into opportunities
- Excellent storytelling and presentation skills
- Confident in presenting to clients and internal stakeholders
- Strong collaboration across Strategy, Creative, Account, Media, Data & Insights and Production
- Ability to manage multiple projects with autonomy and attention to detail
- Experience with social listening, analytics tools such as Brandwatch, Talkwalker, Sprinklr, Meltwater, NetBase, GWI or similar
- Experience in creative, social-first or integrated agencies is highly preferred
- Fluent English; additional languages a plus
- collaboration
- strong storytelling
- presentation skills
- Brandwatch
- Talkwalker
- Sprinklr
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