Creator Economy and Influencer Marketing: Persuasion Mechanisms, Authenticity, and Social Content Analysis

Organisation/Company Politecnico di Milano Research Field Economics Researcher Profile Recognised Researcher (R2) Leading Researcher (R4) First Stage Researcher (R1) Established Researcher (R3) Application Deadline 17 Oct 2026 - 12:00 (UTC) Country Italy Type of Contract To be defined Job Status Not Applicable Is the job funded through the EU Research Framework Programme? Not funded by a EU programme Is the Job related to staff position within a Research Infrastructure? No

The research program investigates the foundational mechanisms of persuasion in influencer marketing and the structural transformations of the creator economy as an ecosystem for the production and circulation of communicative value. The work sits at the intersection of consumer behavior, marketing communication, and content analytics, aiming to understand how creator characteristics (credibility, congruity, perceived authenticity) and content characteristics shape persuasive outcomes along the purchase funnel. The program comprises three lines of work: (i) analysis of social content corpora to identify patterns linked to persuasive outcomes; (ii) study of commercial disclosure and its effect on perceived creator authenticity and trust; (iii) analysis of monetization models and relationships among creators, platforms, and brands. The program employs mixed methods (observational data, experiments, content analytics) and aims at a synergy with BRIEL.

Quality, originality, and innovation of the research proposal, with reference to the research program covered by this selection (up to 15 points)

Relevance and significance of previous research activities and professional experience in relation to the research program (up to 20 points)

Relevance and significance of submitted publications with respect to the research program (up to 20 points)

Interview, aimed at assessing the candidate’s research aptitude, their ability to implement the proposed project, and their knowledge of English and/or other relevant languages for the research (up to 45 points)

• EUROPE

Eligibility of fellows: country/ies of residence:

• All