Digital Marketing Manager- Inbound Lead Gen
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This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Manager – Inbound Lead Gen: Plumbing based in Italy.
This role offers the opportunity to own an end-to-end digital growth engine for a commercial and residential plumbing business.
You will be responsible for turning search, paid media, social channels, landing pages, and automation into qualified opportunities.
The focus is firmly on measurable commercial outcomes, including enquiries, appointments, quotes, pipeline, and revenue.
You will combine strategic planning with hands‑on execution across SEO, Google Ads, Meta Ads, conversion optimisation, and CRM automation.
You will also build sophisticated lead‑nurture journeys and improve how prospects move from initial enquiry to booked work.
Success will depend on your ability to analyse performance data, identify funnel weaknesses, and continuously improve acquisition efficiency.
This is an ideal opportunity for a commercially minded digital marketer who thrives on ownership, experimentation, and measurable results.
- Develop and execute a comprehensive inbound marketing strategy for commercial and residential plumbing services, aligning campaigns with revenue and business‑growth objectives.
- Lead SEO and local search initiatives, including keyword and competitor research, technical and on‑page optimisation, local citations, backlink development, Google Maps visibility, Google Business Profile optimisation, and service/location page strategy.
- Build and optimise high‑converting landing pages and campaign funnels for services such as emergency plumbing, blocked drains, leak detection, hot‑water systems, gas fitting, commercial plumbing, construction and fit‑out work, and preventative maintenance.
- Develop persuasive, conversion‑focused copy or coordinate content creation for landing pages, service pages, blogs, case studies, FAQs, advertisements, and lead‑generation campaigns.
- Manage Google Ads, Meta Ads, and retargeting programmes, optimising campaign structures, budgets, bidding, audiences, keywords, negative keywords, and creative based on lead quality and actual sales outcomes.
- Manage social media activity across relevant platforms, creating content around completed projects, customer reviews, plumbing advice, promotions, team updates, and audience‑specific messaging.
- Build and maintain GoHighLevel pipelines, forms, calendars, workflows, dashboards, lead‑routing systems, and automated email and SMS journeys.
- Implement missed‑call text‑back, appointment reminders, quote
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