Influencer Specialist Italy

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

Role Mission

As an Influencer Marketing Specialist at SAMY, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social

Key responsibilities

• Strategic Campaign Conception: Translate client briefs into comprehensive influencer strategies, creative proposals, and storytelling frameworks aligned with brand positioning and key performance indicators.

• Talent Scouting & Content Management: Identify, vet, and shortlist creators across platforms (Instagram, TikTok, YouTube), overseeing content production calendars to ensure quality, compliance, and messaging consistency.

• Campaign Delivery & Dynamic Optimization: Supervise live campaign delivery across all phases, analyzing real-time engagement and conversion metrics to proactively optimize performance.

• Experiential Activations & Event Logistics: Coordinate influencer involvement in experiential events and brand activations, managing talent logistics and cross-team communications on-site and remotely.

• Cross-Functional Synergy & Market Intelligence: Collaborate with booking, creative, and data teams to refine negotiation strategies, utilizing social listening to capitalize on emerging cultural trends.

• Performance Analytics & Strategic Reporting: Consolidate post-campaign metrics into high-level performance dashboards, translating data and learnings into actionable commercial recommendations and ROI evaluations.

• Governance, Budget Tracking & Process Efficiency: Oversee contracts, licensing rights, and financial reconciliation, while continuously identifying process improvements to eliminate operational bottlenecks and accelerate campaign workflows.

Skills & experience

• End-to-End Influencer Campaign Execution: Proven background delivering multi-platform influencer campaigns from strategy and brief translation to final reporting within fast-paced brand or agency settings.

• Social Ecosystem & Creator Landscape Acumen: In-depth knowledge of social platform mechanics (Instagram, TikTok, YouTube, and emerging channels), digital creator trends, and audience engagement drivers.

• Data Synthesis & Analytical Proficiency: Advanced analytic skills with high proficiency in Excel and data tools, with a demonstrated ability to evaluate campaign ROI, leverage social listening tools, and transform metrics into strategic decisions.

• Talent Negotiation & Commercial Governance: Hands-on experience managing influencer contracts, usage rights, compliance standards, and campaign budget allocation.

• Agile Project Management & Professional English: Exceptional organizational, time-allocation, and stakeholder management skills under tight deadlines, supported by full professional proficiency in written and spoken English.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindse