Senior Lifecycle Marketing Manager | EMEA
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In this role, you lead multi-channel lifecycle campaigns to boost engagement, adoption, and revenue across the customer journey. You’ll partner with Product, Sales, Customer Success, and Marketing to deliver personalized, data-driven touchpoints that support customers at every stage. You’ll identify key lifecycle moments to drive product usage and expansion, and you’ll measure impact to optimize ROI and retention. This is a pivotal role in Deel’s customer experience and growth strategy.
Retribuzione / Benefits- Stock grant opportunities
- Optional flexible working office membership
- Total rewards program
- Inclusive equal-opportunity employer
- Additional perks based on status and location
- Design and run multi-channel campaigns to drive product adoption, cross-sell, upsell, expansion, and retention
- Identify lifecycle moments to introduce products and influence customer behavior using segmentation and personalization
- Monitor campaign performance and lifecycle KPIs, and report on ROI to guide strategy
- Provide actionable insights to improve conversions and campaign effectiveness
- Conduct A/B tests and multivariate experiments across email, in-app messaging, and other channels
- Collaborate with Marketing, Product, Sales, and Customer Success to align on strategy and product launches across the lifecycle
- 8+ years of lifecycle or growth marketing experience in B2B SaaS or technology
- Proven track record of cross-sell and upsell campaigns with measurable revenue impact
- Strong analytical skills with ability to derive insights from data
- Hands-on experience with marketing automation platforms, especially HubSpot and Braze
- Excellent written and verbal communication skills across remote teams
- Experience managing large cross-functional projects across cultures and time zones
- Self-motivated, adaptable, and able to work in a fast-paced, global environment
- Growth mindset and comfort with ambiguity
- collaboration across teams
- analytical thinking
- adaptability
- HubSpot
- Braze
- A/B testing
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