Director Application Marketing ADAS Domain
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In this role you shape the ADAS application roadmap by translating market trends into concrete product requirements. You will lead cross-divisional collaboration to define value propositions, capture global needs, and inform go-to-market concepts. You’ll engage with top customers to identify pain-points and steer a multi-disciplinary team toward cohesive product programs. This is a strategic, high-impact role at a global leader driving green mobility and digitalization.
Responsabilità- Drive and own the application strategy and bluebook for the ADAS domain
- Engage with leading customers to translate pain-points into future ADAS solutions
- Develop value propositions and market picture by capturing global requirements, including cost and pricing inputs, and support G2M concepts
- Manage a cross-divisional system competence team of Product Marketing and Technical Marketing to derive product requirements for 6 Product Lines across Divisions of Infineon
- Technical degree in Electronic Engineering, Informatics or Physics with 10+ years in the automotive industry (preferably ADAS)
- Experience in customer interaction with OEMs and T1s
- Proven ability to manage cross-divisional teams of product and technical marketing professionals
- People and project management skills to lead a cross-functional, global team (~20 experts)
- Strong analytical skills to derive product requirements from options
- Intercultural skills to lead a diverse regional team
- Fluent English
- cross-functional collaboration
- leadership and people management
- analytical thinking
- ADAS domain knowledge
- market requirements gathering
- go-to-market planning
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