Visual Merchandising Coordinator

We are a dedicated Squad on a mission to redefine Swiss watchmaking, rooted in our legacy since 1884. Driven by innovation and precision we create timepieces that combine modern-retro design with casual, approachable, and sustainable luxury — powered by passionate teams around the world.

Join our vibrant team in Milan as: a Visual Merchandising Coordinator (f/m/x) and be part of something extraordinary

The Visual Merchandising Coordinator is responsible for planning, executing, and monitoring Visual Merchandising activities across both Wholesale and Retail channels in Italy, ensuring brand consistency, visibility, and excellence in execution. The role reports directly to the Retail & Marketing Director and collaborates closely with Sales, Marketing and Retail teams.

• You will perform all relevant visual merchandising updates per year for each Point of Sale (POS), ensuring full compliance with Breitling visual merchandising guidelines.
• You will schedule appointments with partners and retailers to implement VM changes and secure the best possible product visibility and positioning.
• You will maintain and regularly update photographic reports for all POS locations.
• You will manage and monitor VM materials through Strategic and SAP systems.
• You will support the creation, production, and installation of special window displays and product animations.
• You will support the development and implementation of corners, shop-in-shops (SIS), and other branded retail environments.
• You will monitor VM compliance across the network and provide corrective action plans when necessary.
• You will support the preparation of quarterly Trade Marketing and Visual Merchandising reports.
• You will coordinate the distribution and inventory management of VM tools, displays, and POS materials.

• You will execute all relevant visual merchandising changes per year in all boutiques, ensuring full adherence to HQ guidelines.
• You will implement seasonal and strategic animations linked to product launches, Chinese New Year, Valentine's Day, Mother's Day, Father's Day, and other key commercial activations.
• You will coordinate Christmas decorations and animations, including ordering materials through HQ systems and managing local installation.
• You will conduct regular VM audits to ensure boutique standards are maintained at all times.
• You will support boutique teams with VM training and best practices.
• You will ensure timely implementation of all HQ campaigns and window displays.
• You will support new boutique openings, renovations, and pop-up projects, coordinating with HQ Retail Design on layouts, furniture, and VM set-up.

• You will support the Marketing and Events team in the setup and branding of events, exhibitions, roadshows, and special activations.
• You will coordinate the installation and removal of visual merchandising materials at event locations.
• You will liaise with suppliers and external vendors for the production and installation of VM materials when required.

• You will support the Retail & Marketing Director in the management and monitoring of the annual Visual Merchandising budget.
• You will collect and compare supplier quotations, raise purchase orders, and track expenses against approved budget lines.
• You will ensure accurate administrative follow-up of orders, deliveries, and invoices in coordination with the Finance department.
• You will manage the local VM stock, including storage, inventory, reallocation, and disposal of materials in line with the brand’s sustainability principles.

• You will collect and report competitor visual merchandising activity, window concepts, and in-store animations observed during POS visits.
• You will share regular feedback with HQ and the local team on the effectiveness and feasibility of VM guidelines in the Italian market.

• You have previous experience in Visual Merchandising, ideally within a retail or luxury environment.
• You have experience managing and monitoring VM materials through systems such as Strategic and SAP.
• You have strong communication, organizational, and coordination skills.
• You have a strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.

At Breitling, we encourage everyone to bring true authenticity to work and contribute to our shared mission to redefine luxury. We prioritize the well‑being of our employees by fostering an en