Digital Analytics

The challenge An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.

As Digital Analytics & Web Performance Specialist, you will be the go-to person for digital performance analysis at HQ level and for operational support to local markets. You will have full ownership of the CRO and A/B testing platforms adopted by the company, independently managing vendor relationships, account configuration and day-to-day analytical support to internal stakeholders. Your work will have a direct impact on the optimization of the user experience across the Group's websites and on the effectiveness of each market's digital strategy.

• Collect, interpret and respond to analysis requests from local markets, acting as the dedicated point of contact for all Google Analytics 4 (GA4)-related needs.
• Produce advanced reports and custom dashboards to monitor digital KPIs, traffic trends, user behavior and website performance, tailoring outputs to each market's needs.
• Manage CRM analytics, campaigns results and revenues contributions, integrating data across the funnel.
• Proactively identify insights, anomalies and optimization opportunities through continuous data analysis, supporting HQ and local stakeholders in strategic decisions.
• Work closely with the Digital Technologist to ensure correct media campaign tracking configuration (UTMs, events, conversions), guaranteeing data accuracy and ROAS calculation.
• Support local markets in assessing the impact of media investments, recommending optimizations grounded in analytical evidence.

• Independently manage the CRO and A/B testing platforms adopted by the company, becoming the internal reference for their use and evolution.
• Act as the testing evangelist across local markets, fostering a culture of experimentation for web experience and CRM campaign development, while supporting teams in the design, execution, and analysis of testing activities.
• Develop deep expertise on the platforms in use, staying up to date with new features and industry best practices.
• Support vendor relationships for CRO platforms: handle commercial and support interactions, renewal negotiations and technical liaison.
• Manage platform user administration: access provisioning, role assignment and onboarding of new internal users and local market teams.
• Coordinate and operationally support local markets in the setup, launch and analysis of A/B testing and personalization experiments, ensuring sound methodologies and interpretable results.
• Monitor active experiments on a daily basis, flag anomalies and produce result summaries to support UX optimization decisions.
• Collaborate with UX, DTC Managers, Local Digital Marketing teams to define the experimentation roadmap, prioritizing tests based on potential impact and technical feasibility.

• Analyze navigation funnels and engagement metrics to identify friction points and propose user experience optimization solutions.
• Assess the impact of organic and paid traffic on website performance, contributing to UX reviews with a continuous improvement mindset.
• Support SEO and Media teams with impact analysis of their activities, providing data and analytical readings to inform their strategies.
• Contribute to defining shared measurement and tracking standards across HQ and local markets, ensuring data consistency and quality.

• Experience with Google Analytics 4 (GA4): advanced navigation, segment creation, exploration funnels, custom events and attribution.
• Hands-on experience with CRO activites and A/B testing platforms (e.g. AB Tasty, VWO, Optimizely, or equivalent).
• Ability to build reports and dashboards in BI tools (e.g. Looker Studio, Power BI or equivalent).
• Understanding of how the main digital channels work (SEO, Paid Search, Paid Social, Email) and their impact on analytics data.
• Knowledge of digital CRM logic and customer journey data.
• Familiarity with web performan