CRM Specialist

7 ore fa

rovigo, veneto, Italia Upim Tempo pieno
Overview

As CRM Specialist in our Digital Business Team, you will drive CRM and loyalty initiatives across OVS brands and markets. You’ll plan multichannel campaigns to boost acquisition, engagement, retention, and customer value, while tailoring communications and loyalty materials. You’ll segment audiences, analyze performance, and translate insights into actionable CRM projects. You’ll collaborate with cross‑functional teams to ensure successful CRM implementations and build capacity through training. This role offers the chance to shape a scalable, data‑driven customer experience in a dynamic fashion retail environment.

Retribuzione / Benefits
  • Wellbeing & Parenting programs
  • Wellness area with free courses
  • Learning & Development opportunities
  • Company Cafeteria
  • 25% discount on all brands
  • Flexible start times and smart working options
Responsabilità
  • Contribute to CRM initiatives and loyalty program development across brands and markets
  • Plan and execute multichannel CRM activities to drive acquisition, engagement, retention, frequency and value
  • Develop personalized customer communications and loyalty materials
  • Create customer segmentation and targeting strategies based on profiles and lifecycle
  • Analyze customer data, campaign performance, and CRM KPIs to identify opportunities and translate insights into actions
  • Maintain and improve customer database quality and enrichment
  • Collaborate with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams for CRM projects
  • Develop and deliver CRM and loyalty training for store and local teams
Requisiti fondamentali
  • Solid experience in CRM and loyalty programs, preferably in Retail or Fashion
  • Experience with multi-country projects and adapting CRM approaches to different markets
  • Proven experience with CRM platforms, preferably Salesforce Marketing Cloud and/or Service Cloud or equivalent
  • Hands-on analytics and reporting experience, preferably Google Looker or similar
  • Strong understanding of CRM, loyalty and Retail KPIs with ability to translate data into initiatives
  • Project management skills and ability to handle multiple projects and stakeholders
  • Strong digital mindset and innovation orientation
  • Excellent communication and presentation skills
  • Team player able to work with cross-functional and international teams
  • communication
  • team orientation
  • presentation skills
  • Salesforce Marketing Cloud and/or Service Cloud
  • Google Looker or similar analytics tools
  • CRM KPIs and analytics