Digital Marketing Specialist

NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the specialist will support the execution, optimization, and continuous improvement of NABA's digital acquisition activities across international markets.

Responsibilities

• Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant digital platforms.
• Manage campaign implementation, audience creation, creative uploads, tracking validation, and quality assurance.
• Monitor campaign performance, budgets, funnel KPIs, and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality, and overall campaign effectiveness.
• Support the execution of A/B tests across campaigns, audiences, creatives, and landing pages.
• Prepare recurring performance reports and dashboards using GA4, Looker Studio, and other analytics tools.
• Collaborate cross‑functionally with CRM, Enrollment, Content, and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
• Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
• Support the implementation of tracking solutions, conversion measurement, and attribution models, ensuring data quality across digital platforms.
• Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
• Create, publish, and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines, and conversion best practices.
• Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data‑driven optimization.
• Continuously explore new digital advertising features, AI‑powered tools, and industry best practices to improve campaign performance and operations.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Communication, or a related field.
• 3–5 years of experience in Digital Marketing, Performance Marketing, or Paid Media.
• Hands‑on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns.
• Good understanding of digital acquisition, lead generation, and conversion optimization principles.
• Experience using GA4, Google Tag Manager, and Looker Studio (or equivalent analytics and reporting tools).
• Familiarity with CRM platforms, marketing automation tools, and attribution models.
• Experience creating and managing landing pages and web content through CMS platforms.
• Strong analytical mindset with the ability to translate performance data into actionable optimization opportunities.
• Professional proficiency in English (minimum B2).

Preferred Qualifications

• Experience within Higher Education, Education Services, or other lead generation‑driven industries.
• Experience managing campaigns across multiple international markets.
• Familiarity with LinkedIn Ads, TikTok Ads, and Demand Gen campaigns.
• Experience using AI‑powered tools (e.g., ChatGPT, Claude, or Gemini) to improve productivity, reporting, or campaign optimization.
• Basic understanding of CRO, landing page optimization, and experimentation.
• Familiarity with SEO, GEO, and AEO principles.
• Google Ads and/or Meta certifications.

Soft Skills

• Strong execution mindset with excellent attention to detail.
• Analytical and data‑driven approach to problem solving.
• Curiosity and willingness to continuously learn new technologies and digital marketing trends.
• Proactive, organized, and accountable way of working.
• Ability to prioritize tasks and manage multiple activities effectively.
• Collaborative mindset with excellent communication and cross‑functional collaboration skills.

What We Offer

• The opportunity to work in a stimulating, international, and multicultural environment.
• A dynamic, collaborative, and supportive team culture.
• Flexible smart working arrangements.
• A 38‑hour working week.
• Meal vouchers (€8 per working day) for employees working at least 4 hours on‑site.
• Learning and development opportunities, including unlimited access to LinkedIn Learning and free English language courses with native‑speaking teachers.
• Access to a confidential Employee Psychological Support Service.
• Additional benefits, including access to the company welfare pro