Digital Marketing Specialist

NABA is currently seeking motivated individuals for the role of

Digital Marketing Specialist

Reporting directly to the Digital Marketing Acquisition & Performance Manager , the Digital Marketing Specialist will support the execution, optimization and continuous improvement of NABA’s digital acquisition activities across international markets.

The role combines strong execution capabilities with a data-driven mindset, supporting lead generation performance through the day-to-day management, optimization and analysis of paid media campaigns. Working closely with CRM, Enrollment, Content and SEO & Tech teams, the Specialist will contribute to improving the digital acquisition funnel and the overall prospective student journey.

The selected candidate will carry out the following activities:

• Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and other relevant digital platforms.
• Manage campaign implementation, audience creation, creative uploads, tracking validation and quality assurance.
• Monitor campaign performance, budgets, funnel KPIs and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality and overall campaign effectiveness.
• Support the execution of A/B tests across campaigns, audiences, creatives and landing pages.
• Prepare recurring performance reports and dashboards using GA4, Looker Studio and other analytics tools.
• Support the Digital Marketing Manager in identifying opportunities to improve lead quality, customer progression and overall acquisition effectiveness through continuous performance analysis.
• Collaborate cross-functionally with CRM, Enrollment, Content and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
• Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
• Support the implementation of tracking solutions, conversion measurement and attribution models, ensuring data quality across digital platforms.
• Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
• Create, publish and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines and conversion best practices.
• Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data-driven optimization.
• Continuously explore new digital advertising features, AI-powered tools and industry best practices to improve campaign performance and operational

Job Requirements

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Communication or a related field.
• 3–5 years of experience in Digital Marketing, Performance Marketing or Paid Media.
• Hands-on experience managing Google Ads, Meta Ads and TikTok Ads campaigns.
• Good understanding of digital acquisition, lead generation and conversion optimization principles.
• Experience using GA4, Google Tag Manager and Looker Studio (or equivalent analytics and reporting tools).
• Familiarity with CRM platforms, marketing automation tools and attribution models.
• Experience creating and managing landing pages and web content through CMS platforms.
• Strong analytical mindset with the ability to translate performance data into actionable optimization opportunities.
• Professional proficiency in English (minimum B2).

Preferred Qualifications

• Experience within Higher Education, Education Services or other lead generation-driven industries.
• Experience managing campaigns across multiple international markets.
• Familiarity with LinkedIn Ads, TikTok Ads and Demand Gen campaigns.
• Experience using AI-powered tools (e.g. ChatGPT, Claude or Gemini) to improve productivity, reporting or campaign optimization.
• Basic understanding of CRO, landing page optimization and experimentation.
• Familiarity with SEO, GEO and AEO principles.
• Google Ads and/or Meta certifications.

Soft Skills

• Strong execution mindset with excellent attention to detail.
• Analytical and data-driven approach to problem solving.
• Curiosity and willingness to continuously learn new technologies and digital marketing trends.
• Proactive, organized and accountable way of working.
• Ability to prioritize tasks and manage multiple activities effectively.
• Collaborative mindset with excell