International Brand Lead

Descrizione dell'azienda Publicis Groupe Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. With over 1,500 professionals across three offices in Italy, Milan, Turin, and Rome, the Group acts as a strategic partner for its clients' growth, offering a broad range of expertise and integrated solutions in the areas of creativity, media, production, and business transformation. Starcom is part of Publicis Groupe, one of the world's largest communications groups. Every day, we put this belief into practice by leveraging the transformative power of data, artificial intelligence, and technology to drive business growth and support people's career development. Publicis Groupe is the only player in the industry capable of guiding brands through their digital transformation journey anywhere in the world. Creative Services For Fiat Auto , with milestones including: Appointment of Starcom to lead media planning and buying across EMEA and APAC, delivering industry‐leading media pricing and transparency. Expansion into North America with media planning and buying alongside digital operations. Following Stellantis' formation, Publicis was appointed global media agency of record across all xP/xF brands in July of that year, overseeing €1.5bn in annual media investment. Appointed as digital operations agency in EE alongside NA. Today, Publicis provides a fully integrated agency model across media, digital operations (websites, analytics, CRM, SEO, digital assets, platforms, social), and creative services for selected brands (Jeep, Fiat, Alfa Romeo, Leapmotor). This structure spans North America, Europe, and Middle East markets with its remit as media agency AOR in other regions/markets. More than 2,500 Publicis FTEs globally support Stellantis. Publicis has also been a strong financial partner, offering fee relief during Covid and consistently delivering savings, efficiencies, and innovation in digital transformation (AI, Connected Identity and proprietary tools). We are truly end‐to‐end and operate a full funnel model in their biggest markets. We operate across all of Stellantis' five key regions with 30+ markets. Stellantis has an array of the world's most exciting car brands and with a continued shift to electrification coupled with identifying synergies within their marketing operations, this is a fantastic client to work on to help them unlock growth in an intelligent world. We are seeking a world‐class international client lead to serve as Enlarged Europe Media Operations Lead for one of our most significant Groupe clients. This role requires exceptional international experience and the ability to oversee a network of 10+ markets, ensuring consistent delivery of the regional media vision, fulfilment of global commitments, and strong connectivity across the network. This role will lead the transformation of the regional media operating model by driving innovation, process standardisation, governance, product development and AI‐enabled solutions that improve business performance across the network. Define and drive adoption of regional operating standards, governance frameworks, proprietary tools and best practices across all markets. Develop and implement the global scope and remuneration plan, ensuring optimal FTE structures to deliver outstanding service. Support the Client Lead in managing the global P&L and identifying opportunities to diversify revenue streams. Lead the evolution of the regional media operating model, simplifying processes, improving scalability and increasing operational efficiency. Product, Data & Innovation Own the roadmap for regional media products, dashboards and reporting capabilities, ensuring they evolve in line with client needs. Translate business requirements into scalable product enhancements working closely with Product Managers, Engineering and Data teams. Lead the implementation of new operational capabilities including taxonomy evolution, reporting frameworks, governance models and automation initiatives. Ensure data quality, reporting consistency and scalable measurement frameworks across all markets. Identify opportunities to leverage AI and automation to simplify operations and improve decision making. Leadership & Network Management Build, nurture, and empower strong relationships with all Starcom market leads to deliver integrated, insight‐driven strategies. Lead and inspire local market Starcom teams to deliver exceptional, connected client service. Build trusted relationships with senior Stellantis stakeholders, acting as a strategic advisor on media operations and transformation. Influence senior client decision‐making by translating complex operational challenges into simple business solutions. Collaboration & Innovation Partner closely with media owners, creative agencies, and cross‐Groupe teams to deliver outstanding launch ideas and award‐winning wor