Principle Regional Product Marketing Manager

ph3Principle Regional Product Marketing Manager (f/m/d) /h3ulliFull-time /liliEmployment Type: Regular (PERM) /liliRemote Work Available: No /liliCompensation: EUR 88,000
- EUR 115,000
- yearly /li /ulpThe Regional Product Marketing (RPM)is responsible for the go-to-market strategy, execution and growth(the "how") within a specific territory, lifecycle management, and commercial success of MCU/MPU/Connectivity portfolio. Translate complex technical specifications (like DMIPS, Flash memory, Wireless performance and peripheral sets, application requirements) into value propositions that resonate with customers. /ppKind of "General Manager" of that region. adapting the global strategy and pivot it to fit local market dynamics, ensuring that the EP C portfolio meets revenue and design-win targets in the specific geographythrough a deepcustomer-centric approach. Collaborate withSales and other stakeholdersto identify high-value "white space" and partner withDistribution and Design Housesto build a robust support ecosystem. Ultimately, acting as the "Voice of the Region" ensuring that local requirements and competitive shifts directly influence the future products’ roadmap. /ppWe are looking for an experiencedRegionalProductMarketing professionalinEMEAto join ourour Embedded Processing team.
Workingclosely with the RenesasRegionalSalesManagement,Embedded ProcessingProduct Lines,Solutions Marketingand Regional ChannelSales Management.
This role requires ahighlyseasoned Business Development, Marketingor Salesleaderwith strongand provenbusiness and technical acumen, Customer and Industry know how is a must. You will succeed if you are the type of person that understands how to work with salesand customersat all levels as well as other internal business stakeholders. The ability to build, develop and maintaincustomer,business and stakeholder relationships within a very dynamic environment is key. The successful candidate must have a goals-based mind-set,being able to make informed decisions based on revenue and growth targets. /ppKey Internal Stakeholders in this role are
- GlobalProduct Marketing CommercialMarketing forEmbedded Processing,Embedded ProcessingDivision Leadership, Sales Executive and Regional Leadership, Other Product Lines Regional Business Development. /ph3Responsibilities /h3pResponsible for all RegionalProductMarketingactivities in the Region including Demand Creation, Funnel Conversion, Go To Market and New Product Introductions. /ppFostera collaborative and open mindsetwith peers and stakeholders,ensurea sense of urgency and drive to understand where to win fast and lose faster. /ppAccount Profile: Working with sales (Customer Roadmap, Competition landscape, SKU map, SAM, key target opportunities/sockets, SWOT, customer org) /ppEngagement strategy and customer relationship /ppRoadmap impact and alignment /ppAccount strategyand action planwithlong term tracking /ppDemand Creation Design-Wins /ppTargeting:Identify the high potential customer /ppPromotion:Execute regional seminars, tech days, partner scouting, enablement and trade shows. /ppFunnel Management:Track the "Design-In" to "Design-Win" pipeline to ensure future revenue is secure. /ppOpportunity:Uncover opportunity and support to close and win /ppDistribution Management:Work with distributor to support Key account and “long tail” customers. /ppCustomers:Establish deep relationships with key customers and align on product roadmap and D-in/win support /ppPrice Positioning:Adjust local pricing to stay competitive against local players or customer share, in synch with company ambition. /ppGo-To-Market (GTM) /ppSales Enablement:In collaboration with FAE/AE Train sales teams and Partners on new products, fighting guide and tech trend to leverage. /ppEcosystem Development/nurturing:Ensure the MCU/MPU/CONNECTIVITY has the right "extras" by training the partners, “preparing” evaluation boards, IDE support, and software libraries. /ppLocal 3rd party: Strong local engagement and partner identification. /ppMarket Analysis through Customer lens:Identify emerging trends in IoT, Industrial Automation, Consumer Electronics,... /ppCompetitive Intelligence:Keep tabs on competitors to ensure pricing and performance remain superior. /ppVoice of the Region (VOR) /ppFeedback Loop:Collect specific regional requirements. It’s your job to convince the global team to put it on the roadmap. /ppCompetitor Scouting:Monitor what competitors are doing locally /ppBachelor’s degree in electrical engineering, Computer Engineering, or related technical fields. Master’s degree or MBA is a plus. /pp15+ years of experience in semiconductor, embedded systems, or related industries. /pp10+ years in product marketing or product line management. /ppExperience in PL management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, Cost management, or related roles. /ppUnderstanding of microcontroller or microprocessor or connectivity