VP Sales

Localize and execute the EMEA strategic plan for your market(s), ensuring achievement of sales plans and business objectives Lead, manage, and develop strategic and field sales representatives, supporting their growth and success Build and oversee the retail ecosystem using brand-building and consumer-focused guidelines Prepare and execute seasonal sales and product forecasts, collaborating with marketing and DTC teams Partner with Trade Marketing to deliver strategic marketing requirements and seasonal campaigns Develop profitability and maximize sales within target markets Collect, manage, and share sales information with the EMEA Senior Sales Director and other departments Identify sales opportunities through comparative analysis of sales data Recruit, train, and succession plan for sales teams, facilitating weekly sales meetings Ensure compliance with brand guidelines, product training, and standards Promote corporate ethics and values to all teams and business partners. Substantial experience in commercial sales/marketing at a national level, proven sales management experience Experience in sports goods and footwear sector desirable, keen interest in running and outdoor activities Previous experience in cross-functional/matrix organizations, proven brand management and successful sales Demonstrates Deckers values, ambitious, confident, emotionally intelligent, motivated by challenges, assertive, passionate about results, dynamic, energetic, forward-thinking, celebrates successes, highly motivated, innovative, and creative Strong problem-solving skills, able to deal with ambiguity, committed to results, focused on retail partners and consumers, effective presentation and conflict management skills. Demonstrates expertise in commercial sales and marketing, with a strong focus on strategic planning, sales management, and brand development within the sports goods and footwear sector. Proven ability to lead teams, drive profitability, and execute successful marketing campaigns while ensuring compliance with brand standards. Sales Management Experience Brand Management Strategic Planning Cross-Functional Collaboration Retail Ecosystem Development Hard Skills Sales Forecasting Market Analysis Product Training Conflict Management Sports Goods Footwear Sector Retail Partners EMEA Market Corporate Ethics #