Social Media Content Creator

Social Media Content Creator

Location: Florence, Italy

Type: Part-time / Flexible

About Kind Patches

Kind Patches is one of the fastest-growing wellness brands in the world. In just a few years, we've grown from an idea into the world's largest wellness patch brand, with millions of customers across the US, UK, Europe, Australia and beyond.

Today you'll find us on our own websites, Amazon, TikTok Shop, and in some of the world's biggest retailers, including Target, Walmart, CVS, Superdrug and Boots, with more major retail partnerships launching every year.

We're building a modern consumer brand across ecommerce, retail, creators, social media and performance marketing. We move fast, test constantly and back people who take ownership. The best ideas come from execution, not endless meetings. Our team is ambitious, entrepreneurial and genuinely enjoys building. Every week brings new product launches, new campaigns, new markets and new challenges.

The Role

We're looking for a Social Media Content Creator based in Florence to work closely with our founders and help capture the Kind Patches story across TikTok, Instagram and YouTube.

This is a very hands-on role for someone who loves being behind the camera.

You'll meet with our founders regularly in Florence to film everything from quick TikToks and Reels to founder stories, behind-the-scenes moments and longer-form YouTube vlogs.

Some content will be planned. A lot of the best content won't be.

We want someone who can come into a day of meetings, a product launch, a trip or just a normal day and immediately see the content opportunities. Someone who knows when to start filming, what questions to ask, where to stand, how to frame the shot and when something needs to be filmed again.

You need to be confident enough to direct the founders, not just point a camera at them.

If something isn't working, say it. If there's a better hook, suggest it. If we need another take, get another take. If you spot something that would make a great piece of content, grab the camera and make it happen.

For the right person, there will also be opportunities to travel with our founders and film vlog-style content around launches, meetings, retail, events and other moments as the brand grows.

What You'll Do

• Film with our founders in Florence on a regular basis
• Capture founder-led content for TikTok, Instagram and YouTube
• Film high-quality vlog-style and behind-the-scenes content on the go
• Capture both planned shoots and spontaneous moments
• Film and edit short-form TikToks and Reels
• Film and edit longer-form YouTube and vlog content
• Confidently direct our founders during shoots
• Come up with hooks, concepts and content ideas
• Know when something isn't working and confidently suggest a better way to film it
• Spot content opportunities without waiting for someone to give you a brief
• Create content independently for Kind Patches
• Shoot product, lifestyle and still content
• Capture high-quality video and audio across different environments
• Work with our wider marketing team around launches, campaigns and key brand moments
• Potentially travel with the founders to capture content as the role develops

Who We're Looking For

We care much more about your eye, energy and work than the number of years on your CV. You could be a student, recent graduate, freelancer or already working as a creator or videographer.

What matters is that you:

• Live in Florence and can work with our founders in person regularly
• Have a genuinely great eye for content
• Are confident behind a camera
• Can shoot high-quality content both on a phone and camera
• Understand framing, lighting, composition and audio
• Can film naturally while moving around and following what's happening
• Understand vlog-style and documentary-style storytelling
• Can edit both short-form and longer-form video
• Understand TikTok, Instagram and YouTube
• Are confident directing people and aren't afraid to take control of a shoot
• Can make people feel comfortable and natural on camera
• Are proactive and hands-on
• Don't need to be told what to film every five minutes
• Naturally spot moments, stories and ideas that could become good content
• Move quickly and are happy working in an environment where plans can change
• Speak English confidently
• Are open to occasional travel if the role develops
• Experience with cameras, microphones, lighting equipment, CapCut, Adobe Premiere or similar editing software is a plus.

The Setup

This is a part-time, flexible role based in Flore