Paid Search

5 giorni fa

Metropolitan City of Turin, Piedmont, Italia Jobtailor Tempo pieno
  • Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation
  • Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available
  • Building and executing keyword strategies and campaign structures aligned with business objectives
  • Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
  • Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
  • Collaborating on landing page optimisation and CRO initiatives
  • Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends
  • Performance-driven content testing
  • Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
  • Identifying new growth opportunities and scalable acquisition levers
  • Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
  • Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)
Requirements
  • 2–3 years of experience in Paid Search / Performance Marketing (ideally in agency)
  • Strong knowledge of Google Ads and PPC fundamentals
  • Familiarity with GA4, tagging and attribution models
  • Comfortable using AI-powered tools as part of daily workflows and eager to explore their application in digital marketing and search
  • Solid analytical mindset and ability to interpret performance data
  • Native Italian + Fluent in English
  • Ability to manage multiple campaigns and priorities
  • Detail-oriented with a strong ownership mindset
  • Curious, proactive and eager to learn
Core Competencies

Demonstrates expertise in managing and optimizing Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance metrics and data analysis. xysqume Proficient in leveraging AI-powered tools and strategies to enhance campaign effectiveness and drive growth across multiple markets.

Highest-signal resume keywords
  • Paid Search Management
  • Google Ads Expertise
  • Data Analysis
  • AI-Powered Tools Utilization
  • Performance Marketing
ATS Optimization KeywordsHard Skills
  • PPC Fundamentals
  • Campaign Optimization
  • Keyword Strategy Development
  • Performance Tracking
  • Attribution Models
Soft Skills
  • Detail-Oriented
  • Ownership Mindset
  • Curious
  • Proactive
  • Ability to Manage Multiple Priorities
Industry Keywords
  • Performance Marketing
  • CPL
  • ROI
  • Conversions
  • Cross-Channel Growth
Tools & Technologies
  • Google Ads
  • Microsoft Ads
  • GA4
  • CRM Systems
  • AI Search Ads